Marketing Strategy of Medical Disposable Devices

Topics: Quality control, Marketing, Quality assurance Pages: 15 (3467 words) Published: September 29, 2010
Prepared by,Kundan KumarASB, Noida4608F34A3906408101 |

| marketing strategy of medical disposable devices|


I owe a great many thanks to a great many people who helped and supported me during the preparation of this project. My deepest thanks to Lecturer, Ms Rashmi Rai, the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed.  I express my thanks to the director of Amity School of Business for extending her support. My deep sense of gratitude to Mr Vikash Khanna (Director) and Mr Yashpal, H R Manager, Romsons group of industries, for their support and guidance. Thanks and appreciation to the helpful people at Romsons, for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

Kundan Kumar

In the highly competitive world today, it becomes extremely imperative for any organization to update its marketing strategy and Romsons Group of Industries is no exception.

I have made an effort through this research study to understand and analyze various aspects related to marketing strategy of Romsons Group of Industries

Table of Contents
* Company profile 6
* Objective 8
* Competitors of Romsons 19
* Mission and approach 22
SWOT analysis 23
Research Methodology 26
Marketing Strategy
* Situation analysis 29
* Market summary 29
* Market needs 30
* Market trends 31
* Market growth 31
* Competition 32
* Channel of distribution 34
* Mission 35
* Marketing objective 35
* Target market 36
* Strategies 36
* Marketing mix 37
Bibliography 38


Company Profile

One of free India’s earliest, most critical revolutions took place in 1952 in the field of healthcare. At a time when most patients were vulnerable and many succumbed to infection caused by re-usable medical devices, Romsons stepped forward with a pioneering breakthrough – the concept of disposable medical and surgical devices. Today, over half a century later, the culture of disposable medical devices is well established; and Romsons has entrenched itself as the pre-eminent brand in the business –a pioneer and a leader. An INR 1.50 billion, professionally managed enterprise. A global player with a presence in 65 countries. A product portfolio that’s 100 products strong. A retail footprint across geographies – with a 810 plus distributor network in India and abroad. Most significantly, the name Romsons continues to inspire trust – for unsurpassed quality, innovation and safety of its products.

Romsons Group of Companies
• Romsons Scientific and Surgical Industries Pvt Ltd.
• Romsons International-100% Export Oriented Unit
• Romsons Juniors India
• Romsons Medicons
• Raj Vijay Corporation


The company is a medical disposable device company that sells medical disposables at lower prices than other companies. It is able to sell at reduced prices due to its large number of distributers and the commitment between them. The company has quick order delivery services. The main objective of this project is to make the people aware of marketing strategies of medical disposable devices. As these products are not regularly consumable nor they are luxurious goods, there marketing strategy is different from that of other normal goods.

* In time delivery, competitive prices and consistent quality to customer.

* Train and retrain the personnel at all levels to meet the organizational need.

* Utmost attention will be paid to the safety of the end user of the devices as well as the patient.

* Keep the work place neat and tidy to ensure environmental cleanliness....
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