Marketing Strategy of King Brand Cement

Topics: Marketing, Marketing management, Distribution Pages: 4 (300 words) Published: July 15, 2009
Bibliography

Part-A

1. Marketing management
Philip Kotler
The Millennium Edition

2. Promotion & Integrated Marketing Communications
Richard J. Semenik

3. Principles of Marketing
Philip Kotler & Armstrong
Eight Edition

4. Service Marketing
Valarie A. Zeithaml & Mary Jo Bitner

Part-B

1. Annual report
King Brand Cement, 2004

2. Directory
Bangladesh Cement Manufacturing Association.

3. Web Site
htt: //www. bashundharagroup.com/mcml/aboutus.html

Index

A
Advertising, 49

B
Bashundhara Group at a Glance, 6
Business strategy King Brand Cement, 33
Brand name, 40
Bibliography, 65

C
Competition, 40
Costing, 42
Channel of distribution, 46
Contact details, 8
Conclusion, 61

D
Distribution network, 47
Distribution of King Brand, 53
Direct marketing, 50

E
Existing condition of different brand, 51

F
Factors influencing pricing, 41

H
Historical background, 33

I
Importance of the study, 2

L
Limitations, 2
Location, 44

M
Methodology, 3
Management of the company, 34-35
Mission statement, 7
Market share of King Brand, 52
O
Objectives, 1
Objective of Pricing 41
Origin of the report, 1
Organogram of the Bashundhara Group, 9

P
Projects of Bashundhara Group, 10-32
Product characteristics, 38
Packaging and product design, 40
Pricing, 41
Preface, 48
Pricing control, 43
Product Positioning, 39
Present channel of distribution, 46
Public relation, 50
Product’s Influence on Marketing, 39
Product Mix, 38
Production, 39
Pricing Procedure, 42
Pricing for Retailers, 43
Pricing for Distributors, 43
Promotional allowance, 43
Price level of King Brand, 57
Q
Questionnaire for retailers, 62-64
Quality level of King Brand, 58
R
Report Preview, 5...
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