Marketing Strategy of Bharti Airtel

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  • Topic: Bharti Airtel, Sunil Mittal, Mobile phone
  • Pages : 32 (4719 words )
  • Download(s) : 369
  • Published : January 14, 2010
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Acknowledgment 3

Executive Summary 4

Introduction 5

Objectives 8

Methodology 8 •Primary Data Sources
Secondary Data Sources

SWOT Analysis 12 •BCG Matrix 16 •Porter Model 17 •Ansoff matrix 18 •Environmental Analysis 19 •Competitors Analysis 21

Findings 25

Recommendations 26

Bibliography 27

References 27

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This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.

The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem.

Similarly with the help of Ansoff matrix it can be finding that what are the different strategic options available to the company under the different market condition. and to find the answer that why company is looking for overseas market like Nigeria and Seychelles.

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INTRODUCTION (Company overview)

Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of Bharti Enterprises. The businesses of Bharti Airtel are structured into two main strategic groups - Mobility and Infotel. The Mobility business provides GSM mobile services in all 23 telecommunications circles in India, while the Infotel business group provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband, and telephone services with national and international long-distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Bharti Tele-Ventures provides end-to-end data and enterprise services to corporate...
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