Before a business like Cadburys start to make money they need to look and do some research about marketing objectives.
Setting objectives are important. It focuses the company on specific aims over a period of time and can motivate staff to meet the objectives set. A simple way used to set objectives is called SMART objectives. SMART stands for:
Specific means that the objective is concrete, detailed, focused and well defined. Specific means that it’s results and action-orientated. Objective must be straight forwards and emphasize action and the required outcome. Objectives need to be straightforward and to communicate what you would like to see happen. To help set specific objectives it helps to ask:
• WHAT am I going to do? This are best written using strong, action verbs such as conduct, develop, build, plan, execute, etc. This helps your objective to be action-orientated and focuses on what’s most important.
• WHY is this important for me to do?
• WHO is going to do what? Who else need to be involved?
• WHEN do I want this to be completed?
• HOW am I going to do this?
If the objective is measurable, it means that the measurement source is identified and we are able to track the actions as we progress towards the objective. Measurement is the standard used for comparison. For example, what financially independence means to me may be totally different compared to what is means for you. As it’s so often said if you can’t measure it, you can’t manage it! It’s important to have measures that will encourage and motivate you on the way as you see the change occurring, this may require interim measures. Measurements go along way to help us to know when we have achieved our objective.
Objectives need to be achievable, if the objective is too far in the future, you’ll find it difficult to keep motivated and to strive to attain it. Objectives, unlike your aspirations and visions, need to... [continues]
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