Marketing Strategy
Background
“Cub Foods” is the company which started the business in 1968. Cub foods begins with an idea to redefine grocery retail in the Midwest - Consumers United for Buying... Cub Foods currently operates 108 stores in Minnesota, Wisconsin, Illinois & Iowa, with 56 of those stores located in the Minneapolis/St. Paul metro area. Cub Foods has served the customers more comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business goals and strategies. Cub continues to offer the premier value for consumers ' dollars. All of the business units and operations teams consistently work to identify and support business initiatives that are environmentally-friendly, ranging from promoting customer involvement in the company 's recycling programs to further reduce energy usage in stores and offices. Cub Foods also cares about the environment. The stores have been involved in plastic bag recycling since 2004. More than 1 million lbs. of plastic bags are recycled through this program each year. Cub has joined forces with the U.S. Environmental Protection Agency 's Green Chill Advanced Refrigeration Partnership. This program promotes green technologies, strategies and practices that protect the ozone layer and reduce greenhouse gases. By signing the Green Chill Partnership pledge, Cub Foods has expanded its environmental stewardship efforts by using only non-ozone-depleting refrigerants in all refrigerated cases, reducing the store 's carbon footprint.
Key Issues The objectives or goals of company;
Cub foods want to become the famous grocery shop which gives the full benefits for their customers.
Shopping cart at Cub has the large size which the customers will be comfortable and convenient to carry things.
Customers can find almost everything they need under one roof.
Cub foods have the merchandises between 35000-49000 items in the store.
Even though the store is huge
“Cub Foods” is the company which started the business in 1968. Cub foods begins with an idea to redefine grocery retail in the Midwest - Consumers United for Buying... Cub Foods currently operates 108 stores in Minnesota, Wisconsin, Illinois & Iowa, with 56 of those stores located in the Minneapolis/St. Paul metro area. Cub Foods has served the customers more comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business goals and strategies. Cub continues to offer the premier value for consumers ' dollars. All of the business units and operations teams consistently work to identify and support business initiatives that are environmentally-friendly, ranging from promoting customer involvement in the company 's recycling programs to further reduce energy usage in stores and offices. Cub Foods also cares about the environment. The stores have been involved in plastic bag recycling since 2004. More than 1 million lbs. of plastic bags are recycled through this program each year. Cub has joined forces with the U.S. Environmental Protection Agency 's Green Chill Advanced Refrigeration Partnership. This program promotes green technologies, strategies and practices that protect the ozone layer and reduce greenhouse gases. By signing the Green Chill Partnership pledge, Cub Foods has expanded its environmental stewardship efforts by using only non-ozone-depleting refrigerants in all refrigerated cases, reducing the store 's carbon footprint.
Key Issues The objectives or goals of company;
Cub foods want to become the famous grocery shop which gives the full benefits for their customers.
Shopping cart at Cub has the large size which the customers will be comfortable and convenient to carry things.
Customers can find almost everything they need under one roof.
Cub foods have the merchandises between 35000-49000 items in the store.
Even though the store is huge
References: http://cub.com/home.do http://en.wikipedia.org/wiki/Cub_Foods http://www.cubfoods.com/content/Cub/aboutus.jsp Peter and Olsen, Consumer Behavior and Marketing Strategy (7th edition)