Marketing Strategy

“Product development Report”
NBS

Table of Contents
Market Review: 4
Market Trends & Opportunities 4
PEST of Retail Industry 5
Political 5
Regulations in your industry 7
 National Business Environment 7
Environmental 9
 what the government says and what market say 9
Social 11
 Related to your industry 11
 A view of the services market 11
 Lack of standardization 12
 Free entry and unemployment 12
 Deficiency of trained HR 12
Socio Cultural: 13
 Westernization 13
 Brand Consciousness 13
Technological: 13
Research and development 14
Customer needs, AIOD & migration trends 15
AIOD: 15
Psychographic Market: 15
PORTER’S MODEL 18
 THREATS OF NEW ENTRANTS 18
 THREATS OF SUBSTITUES 18
 RIVALRY AMONG EXISTING FIRM 19
 BARGAINING POWER OF SUPPLIERS 19
 BARGAINING POWER OF BUYERS 19
Competitive landscape, SWOT: 20
COMPETITOR ANALYSIS: 20
BAREEZE: 21
IDEAS 25
 STRENGTHS: 25
 WEAKNESS: 25
 OPPORTUNITIES: 26
 THREATS: 26
SWOT EXPLANATION: 26
 STRENGTHS: 26
 WEAKNESS: 27
 OPPORTUNITIES: 28
 THREATS: 29
BRAND PERCEPTION INDEX: 31
VISUAL: 31
Verbal: 33
Tagline: 34
Advertisement: 34
Word of mouth: 34
EXPERIANTIAL: 36
Store outlook: 36
Customer care: 36
Quality/ Durability: 36
Financial Review 38
 Company performance—Gul Ahmed 38
Sales Channel performance-IDEAS 39
Waiting time 39
Location 39
Product variety 40
HOME IMPROVEMT: 40
Kitchen: 41
Bath: 41
Home furniture: 42
GIFT IDEAS: 43
Personal Wear 44
Menswear: 44
Women's wear: 45
Product performance (IDEAS) 46
Forecasting for next 3 quarters: 46
Analysis of Projections: 47
Corporate Strategy 49
Vision 49
Financial Outlook: 50
Growth 51
Growth rate: 51
Product Strategy 53
Target Market & customers 53
PLACEMENT 53
PROMOTION 53
PLC & BCG 56
BCG: 56
Product Theme and Pricing 57
 Brand Elements analysis: 57
The... [continues]

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