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Marketing Strategy

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CASE STUDY
ON
DESIGNING FOR DOLLARS
Course No.: MBA-605

Submitted to
PROF. DR. ABBUS ALI KHAN
Professor
School of Business, AUST

Submitted By
MD. SUMON REZA10.02.52.019
MD. TAUFIQUL ISLAM11.02.52.024
ALI MAHFUZ10.02.52.020
MD. OSMAN GONE (BORHAN)11.01.51.081
NABID MOHAMMAD SADY 11.01.51.042

Date of Submission
8th December 2011

Ahsanullah University of Science & Technology
Whirlpool Corporation:
The Whirlpool Corporation is an American multinational manufacturer of major home appliances headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The company is listed in Fortune 500 and has annual revenue of approximately $18.4 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. Founded in 1911, Whirlpool is celebrating its 100th Anniversary in 2011. 1911 Louis and Emory Upton founded the Upton Machine Company on November 11, 1911. With the financial aid of Lowell Bassford, they began to produce electric, motor-driven wringer washers. Whirlpool Corporation is a principal supporter of Habitat for Humanity, a nonprofit organization dedicated to building low-cost, affordable housing. The company's commitment to Habitat for Humanity has exceeded $34 million and it has donated more than 73,000 appliances for Habitat homes. The company plans to support every Habitat home built globally by 2011, either through product donations, cash, or home sponsorship. In 2006, more than 20 Whirlpool India employees participated in the week-long Jimmy Carter Work Project (JCWP) in India, which resulted in the completion of 100 homes in a village near Mumbai. In 2005, Whirlpool India began a partnership with Habitat for Humanity India. Volunteers from Whirlpool participated in the build organized by Habitat for Tsunami victims in the southern part of India. In June 2005, Habitat for Humanity held its annual Jimmy Carter Work Project in Benton...

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