Marketing Strategy

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Q1: What is ozone and where is it in the atmosphere?
Ozone is a gas that is naturally present in our atmosphere. Each ozone molecule contains three atoms of oxygen and is denoted chemically as O3. Ozone is found primarily in two regions of the atmosphere. About 10% of atmospheric ozone is in the troposphere, the region closest to Earth (from the surface to about 10-16 kilometers (6-10 miles)). The remaining ozone (90%) resides in the stratosphere, primarily between the top of the troposphere and about 50 kilometers (31 miles) altitude. The large amount of ozone in the stratosphere is often referred to as the “ozone layer.” Ozone is a gas that is naturally present in our atmosphere. Because an ozone molecule contains three oxygen atoms (see Figure Q1-1), it has a chemical formula of O3. Ozone was discovered in laboratory experiments in the mid-1800s. Ozone’s presence in the atmosphere was later discovered using chemical and optical measurement methods. The word ozone is derived from the Greek word ozein, meaning “to smell.” Ozone has a pungent odor that allows ozone to be detected even in very low amounts. Ozone will rapidly react with many chemical compounds and is explosive in concentrated amounts. Electrical discharges are generally used to make ozone for industrial processes including air and water purification and bleaching of textiles and food products. Ozone location. Most ozone (about 90%) is found in the stratosphere, a region that begins about 10-16 kilometers (6-10 miles) above Earth’s surface and extends up to about 50 kilometers (31 miles) altitude (see Figure Q1-2). The stratosphere begins at higher altitudes (16 kilometers) in the tropics than in the polar regions (10 kilometers). Most ozone resides in the stratosphere in what is commonly known as the “ozone layer.” The remaining ozone, about 10%, is found in the troposphere, which is the lowest region of the atmosphere between Earth’s surface and...
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