Marketing Strategies with Ecommerce

Topics: Marketing, Marketing strategy, Mobile Internet device Pages: 4 (1023 words) Published: November 15, 2007
Marketing Strategies with Ecommerce
MBA 501
University of Phoenix Online

In today's global economy, the Internet is an effective way to market goods and services for many companies. As the commercial landscape continues to change, the Internet provides a direct connection between international and U.S. businesses. This connection shortens the communication gap between companies and provides a forum for daily negotiations. This dynamic effect on commerce has had a direct impact on the marketing strategies used to promote growth and business development into existing and new markets as well. Established companies such as National Geographic and Time magazine have initially entered the Internet market conservatively and have realized its potential.

Marketing Strategies and Technology
Companies such as Marketworks, has capitalized on the openness of the free market in the U.S. and abroad. Their product called US Managed eCommerce Solutions is a comprehensive package that provides businesses the know-how, technology and resources to execute ecommerce ventures. This online product provides customers with on-line marketing expertise and day-to-day ecommerce operations. As companies such as 3M, Brother and B&Q implement the usage of the product; there is a direct correlation between on-line sales and incremental revenue. This ecommerce engine allows millions of customers to shop on –line and includes on-line competitive pricing and promotions as well. At this time, Marketworks delivers service to 37 countries and powers over 4000 businesses (ThomasNet, Incorporated, 2006). Most business networking used to occur when associates met for lunches with colleagues and exchanged business cards. With the increasing usage of the Internet, it is becoming more imperative for businesses to connect with each other through social networking at web sites such as Many businessmen credit this site with elevating their business profiles and...
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