The Toyota Production System (TPS) is a production system steeped in the philosophy of the complete elimination of all waste and that imbues all aspects of production with this philosophy in pursuit of the most efficient production method. Toyota Motor Corporation’s vehicle production system is a way of making things that is sometimes referred to as a lean manufacturing system and has come to be well known and studied worldwide. This production control system has been established based on many years of continuous improvements, with the objective of making the vehicles ordered by customers in the quickest and most efficient way, in order to deliver the vehicles as quickly as possible.
Toyota has introduced new technologies including one of the first mass-produced hybrid gas-electric vehicles, Advanced Parking Guidance System, a four-speed electronically controlled automatic with buttons for power and economy shifting, and an eight-speed automatic transmission. Toyota, and Toyota-produced Lexus and Scion automobiles have consistently ranked near the top in certain quality and reliability surveys.
Toyota is one of the largest companies to push hybrid vehicles in the market and the first to commercially mass-produce and sell such vehicles, an example being the Toyota Prius. The Prius has become the top selling hybrid car in America. This technology is the most widely tolled-out environment-friendly system in the automotive industry to date. Toyota’s CEO has committed to making every Toyota a hybrid vehicle eventually. Hybrids are viewed by some automakers as a core... [continues]
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(2008, 07). Marketing Strategies for Toyota, Amazon, and Nokia. StudyMode.com. Retrieved 07, 2008, from http://www.studymode.com/essays/Marketing-Strategies-Toyota-Amazon-Nokia-156882.html
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