Marketing Strategies & Target Market

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I D E A S . DESIGNS. PRODUC TS WITH A FUTURE
HAPTIC READER READING SUPPORT SIXTH SENSE A BROWSER’S PARADISE AIRNERGY RECHARGING MIRACLE UTB THE SILENT CINEMA L I C H T B L I C K Y O U R D O M E S T I C P O W E R S T AT I O N OLED-WALLPAPER THE GLOWING WALL 1€-SNEAKERS PROTECTION FROM INFECTION SWISSCELL HOMES MADE FROM PAPER ECOROUTE THE ECO-COPILOT D N A T H E F U T U R E M AT E R I A L

I D E A S . DESIGNS. PRODUC TS WITH A FUTURE
Incombustible houses made of paper, glowing wallpaper, fuel-saving satnavs, powergenerating heating systems, a sixth sense ‘to go’ – we present the ten best products, ideas, or designs with a future. Some of them are already on the market, others are still in the prototype-stage, and a few only exist on paper. Yet all cover issues which concerned us during the past year and which offer, on small or large scale, solutions for the future. Here, technologies find new uses, everyday problems solved innovatively, or global responsibilities are met in novel ways.

IDEAS.DESIGNS.PRODUCTS WITH A FUTURE

HAPTIC READER: READING SUPPORT

Globally, more than 300m people are visually impaired, some 45m are blind. Yet the selection of literature translated into Braille remains limited, as are the number of languages in which literature for the blind and visually impaired is published. This might change in the future: The Haptic Reader translates conventional books into Braille – fast and straightforward. Readers place a flat glass screen on the page of a book, the letters are scanned and converted into Braille characters, which dot a touchscreen on the reader’s surface. If you prefer to have the test read to you, turn on the voice system: The Haptic Reader will read out the story instead. First prototypes are scheduled for 2011.

Image: IDSA

IDEAS.DESIGNS.PRODUCTS WITH A FUTURE

SIXTH SENSE: A BROWSER’S PARADISE

Our sixth, the additional sense, is now wearable. With the help of SixthSense, users may access individually relevant, virtual information anytime, anywhere, and project it onto any surface. Displays are so yesterday: One look at the boarding card, and a movement of your finger will show whether the plane is late. When browsing in a bookshop, SixthSense will call up reviews of any title. If necessary, you can use your own palm as a calculator. Technical equipment consists of a wearable webcam with miniature projector, a mirror, a mobile phone as CPU, and four coloured thimbles which are used as one would have a computer mouse. SixthSense is controlled using gestures and signs. Move your fingers, and the device will know what information you are looking for, or whether a photo is to be taken of a specific part of the scenery. SixthSense is a step into the direction of 3D Internet: This is what future browsing will be like.

Image: Pranav Mistry

IDEAS.DESIGNS.PRODUCTS WITH A FUTURE

AIRNERGY: RECHARGING MIRACLE

The times when we had to keep our cellphone’s recharger handy at any time could soon be over: A device which uses WLAN to recharge batteries is to enter the market in 2010. RCA, a subsidiary of Thomson, Inc., presented this gadget at the consumer electronics trade show CES. It relies on WiFi signals to recharge dead batteries. The closer a recharger is to the source of the signal, and the more WLAN networks are available, the faster the charge-up process will be completed. RCA is planning to shrink the technology so it can be build into batteries. The reported sales price for Airnergy is to be only ca. 40 USD.

Image: Z_punkt

IDEAS.DESIGNS.PRODUCTS WITH A FUTURE

UTB: THE SILENT CINEMA

The ‘subtitle reading glasses’ UTB promise barrier-free cinematic pleasure for the hearing impaired. Using wireless LAN, the film’s dialogues are superimposed on the lower part of the glasses, with several languages available. A special 3D technology makes it possible for the eye to read the text as if it was on the screen, rather than moving back and forth between the...
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