“Contemporary issues in Business”
M.Com (1 1/2) Morning
Wajiha Riaz 35
Ainee Rashid 54
Hira Aslam Butt 57
Syedda Azka Naeem 64
Sadia Iqbal 69
Table of Contents
* Introduction of unilever
* Surf Excel
* Marketing Facts
* Marketing Strategies
* Comparision with learning & Chapter of Marketing
Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan, Surf Excel, Comfort, Lux, Pond’s, Lifebuoy, Lipton, Brooke Bond, Energile, Knorr, Pearl Dust, and Supreme brands. The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited.
Surf Excel Message
We have always believed that dirt is a valuable way to enrich our lives, both young and old. To ensure that everyone, anywhere in the country, can share in this initiative, we're investing heavily in developing a range that suits the pockets of all income groups. This has included launching affordable surf that not only offer the top- clean advantages of Surf Excel, but also reduce the time, physical effort and amount of water needed to wash clothes by hand.
Surf Excel Philosophy
Surf Excel believes that stains are good. As the world of advances, surf excel promises its customers to stay ahead, developing and... [continues]
Cite This Essay
(2011, 03). Marketing Strategies of Surf Excel in Pakistan. StudyMode.com. Retrieved 03, 2011, from http://www.studymode.com/essays/Marketing-Strategies-Of-Surf-Excel-In-607015.html
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"Marketing Strategies of Surf Excel in Pakistan." StudyMode.com. 03, 2011. Accessed 03, 2011. http://www.studymode.com/essays/Marketing-Strategies-Of-Surf-Excel-In-607015.html.