Marketing Strategies of Natasha

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CHAPTER 2
This research paper aims to find out the Marketing Strategies of Natasha (Fairview Branch)

REVIEW OF RELATED LOCAL STUDIES AND LITERATURE
This study is very relevant and useful to our research because of its content.
Natasha’s marketing plan is about selling and networking, they focus more on selling products but they promise you to get more opportunity in networking. For Newbie, the first opportunity to earn is to sell products, paying only the product’s net price and selling them at suggested retail price. The next part is the “networking system”, they believe that if you have these traits: - Costumer Value

- Discipline
- Constant Improvement
- Respect for each other
- Honesty
You will surely succeed in this line of work.

This is how they interpret their networking system, as soon as your recruit hire more recruit you will be considered as a “fashion pro” which you can earn more profit.

EARNING OPPURTUNITIES OF FASHION PROS
REBATES BASED ON GROSS GROUP SALES
Gross Group Sales FASHION PRO1 FASHION PRO 2
P5, 000-9,9997.5%7.5%
P10, 000- 14,99910.0%10.0%
P15, 000- 19,99910.0%12.5%
P20, 000- and up10.0%15.0%

This study is conducted by Natasha’s Marketing Team 2012
(http://www.natashamydct.ph/marketing.asp)

REVIEW OF RELATED FOREIGN STUDIES AND LITERATURE
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives

Two alternative strategies of foreign markets penetration are considered in...
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