Marketing Strategies of Maruti Suzuki

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  • Topic: Maruti Suzuki, Suzuki, Automobile
  • Pages : 3 (878 words )
  • Download(s) : 1282
  • Published : April 6, 2013
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http://www.carwale.com/research/marutisuzuki-cars/swiftdzire/automatic-details-2422.html

this link mein der are the features of swift its price n all. Wch we can mention after the introduction slide

Available in both diesel and petrol versions, the DZire's got all the power and efficiency you could desire. http://www.marutidzire.com/DzirePerformance.aspx
all the specification indetail of the features

we can show the brochure... its der on dis site...also ki it has 6 mnths booking t is not every day that Maruti Suzuki [ Images ] stops producing a model to replace it with a new car. After all, the good old Omni and Maruti 800 [ Images ] are still being built and sold in reasonable numbers. So the decision to pull the plug on the quintessential Indian sedan, the Esteem, and replace it with what is essentially a booted version of the Swift [ Images ] came as a big surprise.

One year down the line, the Dzire [ Images ] has proved to be the second masterstroke from the largest car maker in India [ Images ] - second, that is, to the move to build diesel engines. 

So what made the Dzire buck the recession and do 17,336 units in the period of April-June 2009 while the nearest competitors in the segment struggled to do even half (Honda City [ Images ]: 8,792, Tata Indigo [ Images ]: 8,923)? Well, there are many factors. To begin with, the build-up to this fairytale sedan story was laid by an extremely successful Swift. Swift was the product that defined a new, aggressive Maruti Suzuki in India. 

It looke unconventional and futuristic and pleased a cross-section of prospective buyers with drivability, refinement and dynamics. The launch of the diesel version ensured that the queues just got longer - what with its frugal drinking habits (20 km to a litre on highways, anyone?). 

Also, the Indian Swift was developed in parallel to the European version with an Esteem power train to keep the cost low, and this worked wonders for the stylish hatchback....
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