Marketing Strategies of Four Leading Brands of Toothpaste

Running head: MARKETING STRATEGIES OF TOOTHPASTES

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Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19, 2010

Workshop #5

MARKETING STRATEGIES OF TOOTHPASTES

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Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………..6 Pricing………………………………………………………………………………6 Target Markets……………………………………………………………………...6 Advertising………………………………………………………………………….7 Colgate………………………………………………………………………………….7 History………………………………………………………………………………7 Types………………………………………………………………………………..8 Pricing………………………………………………………………………………8 Target Markets……………………………………………………………………...8 Advertising………………………………………………………………………….8 Arm & Hammer.……………………………………………………………………….9 History………………………………………………………………………………9 Types………………………………………………………………………………..9 Pricing………………………………………………………………………………10 Target Markets……………………………………………………………………...10 Advertising……………………………………………………………………….…10 Aquafresh……………………………………………………………………………....10 History………………………………………………………………………………11

MARKETING STRATEGIES OF TOOTHPASTES

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Types………………………………………………………………………………..11 Pricing………………………………………………………………………………11 Target Markets………………………………………………………………….…..11 Advertising……………………………………………………………………….…12 Conclusion……………………………………………………………………………..12 References……………………………………………………………………………..13

MARKETING STRATEGIES OF TOOTHPASTES

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Abstract Toothpaste should be a very important part of everyone’s day. Through science and research is has been proven that it will help protect a person’s teeth and keep them healthy. Four brnds of toothpaste will be discussed in the following research report. The four brands of toothpaste are popular brands. Crest, Colgate, Arm & Hammer, and Aquafresh can be found in stores all across the United States and some are

References: Aquafresh. (2010a). Aquafresh history. Retrieved October 9, 2010, from http://www.aquafresh.com/?rotation=30493905&banner=208384580&placement={place ment}/ Aquafresh. (2010b). Aquafresh products. Retrieved October 9, 2010, from http://www.aquafresh.com/Products_Main.aspx/ Arm & Hammer. (2010a). Arm & Hammer milestones. Retrieved October 9, 2010, from http://www.armhammer.com/history/ourhistory.asp/ Arm & Hammer. (2010b). Toothpaste & whitening systems products. Retrieved October 9, 2010, from http://www.armandhammer.com/personal-care/toothpaste/products.aspx/ Colgate. (2010a). Our company: history. Retrieved October 9, 2010, from http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp/ Colgate. (2010b). Toothpaste. Retrieved October 9, 2010, from http://www.colgate.com/app/Colgate/US/OC/Products/Toothpastes/Name.cvsp/ Crest. (2010a). Crest heritage. Retrieved October 9, 2010, from http://www.crest.com/aboutcrest/crest-heritage.aspx/ Crest. (2010b). Crest toothpastes. Retrieved October 9, 2010, from http://www.crest.com/crestproducts/crest-toothpastes.aspx/