Marketing Stategy of Citycell

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  • Topic: Marketing, Kamal al-Din, Ad-Din
  • Pages : 3 (281 words )
  • Download(s) : 565
  • Published : July 2, 2011
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Marketing Strategy of Citycell Zoom Ultra

Course name: Principles of Marketing

Submitted To:

Dr. Md. Kamal Uddin
Associate Professor
Department of International Business
University of Dhaka, Bangladesh.

Submitted By:

A.K.M. Abdur Rauf
ID # 80105023
5th Batch, EMBA

[pic]

Date of Submission : 07/04/11

Letter of Transmittal

April 7 , 2011

Dr. Md. Kamal Uddin
Associate Professor
Department of International Business
University of Dhaka, Bangladesh

Subject: Submission of report on Marketing Strategy of Citycell Zoom Ultra.

Dear sir,

Here is a report on “Marketing Strategy of Citycell Zoom Ultra" which you have assigned me in order to give a clear concept. This report is also a partial requirement of “Principles of Management". In making this report a worthy one, I have tried my best to gather all relevant information to which I could gain access. I hope that it will meet my expected standard.

I have enjoyed on this report. Especially the given class lecture helped me a lot and made the hard work easier for me. I have tried my level best to make this report effective and informative as well as hope any unforeseen mistakes should be your kind consideration. I hope this report will fulfill your expectation . I will be available for any classification of this report, whenever necessary.

Thanking You,
Sincerely Yours,

_______________
A.K.M. Abdur Rauf.

Table of Contents

Abstract………………………………………………………………………………………………….01

Introduction……………………………………………………………………………………………02

The Product: ZOOM Ultra……………………………………………………………………..02

Marketing Strategy and the Marketing Mix.…………………………………………03

Customer Centered Marketing Strategy ………………………………………….03

Market Segmentation……………………………..…………………………………………04

Target Marketing…………………………………………………………………………………….04

Positioning………………………………………..……………………………………………………..04

Marketing mix………………………………………………………………………………………….05

Ultra prepaid and postpaid...
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