Describe a products consumer product type and the associated market mix considerations.
CLINIQUE even better clinical dark spot remover is a specialty product that I recently purchased. I was willing to purchase this product at a high cost based on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was CLINIQUE. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can only buy it in department stores and the promotion stresses brand status. I would guess this product’s target market is women in their mid-thirties to mid-fifties, above average income, concerned with their health and moderately active.
Product - Luxury product
Price – Expensive
Place - Limited and exclusive, few outlets per market
Promotion – Targeted communication, stress brand stratus.
“Price Sensitivity Effects”....