Marketing - Right Choices

Topics: Mobile phone, Smartphone, Nokia Pages: 16 (4823 words) Published: March 20, 2013
| Off Campus & Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 | ASSIGNMENT COVER SHEET Open Universities Australia | Student details|

Name| Gokhan Aykut|
Course| B.Comm|
Unit details|
Unit code| MKT 103|
Unit name| Introduction To Marketing|
Unit tutor| Kieth|
Assessment Item details| Marketing Report|
Due date| 20/02/2012| Word count| 2500|
Extension granted| √□ No □ Yes| Extension date| | Is this a resubmission?| √□ No □ Yes| Resubmission date| | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result in penalties including failure in the course and exclusion from the University. Students should be aware that the University uses text-matching software to safeguard the quality of student learning and that your assignment will be checked using this software. I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this assessment item: 1 reproduce this assessment item and provide a copy to another Griffith staff member; and/ 2 submit this assessment item to a text-matching service. This web-based service will retain a copy of this assessment item for checking the work of other students, but will not reproduce it in any form. Examiners will only award marks for work within this assignment that is your own original work. I, hereby certify that : 1 except where I have indicated, this assignment is my own work, based on my personal study and/or research. 2 I have acknowledged all materials and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, or any other kind of document or personal communication. 3 I have not collaborated with another student or person in planning, developing and writing this assessment item. 4 this assignment has not been submitted for assessment in any other course or at any other time in the same course. 5 I have not copied in part or in whole or otherwise plagiarised the work of other students and/or other persons. 6 I haven’t made this piece of work available to another student. Providing this declaration falsely is considered a breach of academic integrity. I have retained a copy of this assessment item for my own records. Date: 09/01/2012. (Gokhan Aykut) |

Executive Summary
The following report is the marketing plan for the new Nokia Lumia 910G for the global market for the financial year of 2012-2013. After many years of unsuccessful handsets which have lead to a decline in growth, this handset is designed to regain the market share globally and for Nokia to lead into a new generation of developing low cost handsets with high end features with the added benefit of showing to the world that Nokia is environmentally conscious and a proud ambassador for protecting our very fragile planet. The company’s mission statement

“Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology” * Commitment to deliver outstanding and innovated products to our customers. We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally. The marketing plan will focus on the smartphone and the current line of smartphones that Nokia has introduced, it...
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