Marketing Research Report on a Multiplex
TABLE OF CONTENTS
Introduction Pg 3
Establishment of a Catchment Area Pg 5
Expected Pattern of Usage Pg 7
Research Process Pg 8
Questionnaire (primary data collection) Pg 11
Limitations of the Research Process Pg 14
Competitor Analysis Pg 15
Fee Structure Pg 16
Conclusion Pg 18
Bibliography Pg 19
INTRODUCTION:
Canterbury:
Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should qualify it as a village the presence of a cathedral ensures its status as a city. It also boasts two regional theatres, a rich and varied selection of shops and restaurants business and educational opportunities in the form of Two Universities and two higher education establishments. The fact that the Cathedral happens to be the focal point of the Church of England means that Canterbury is also at the very heart of British history and culture and, as such, represents a worldwide household name attracting some five million visitors a year to the City and East Kent. This includes tourists from all over the world as well as French and other students from European schools on daytrips. The close proximity to Dover and subsequently the continent facilitates this. Housing over 135,278 residents, and with a considerably large student population of over 28000 enrolled in the University of Kent and the Canterbury Christ Church University alone (14,280 enrolled in the University of Kent , and almost 14,000 enrolled in Canterbury Christ Church University ), the city's local population makes it a lively place to be in as well, Particularly so, when classes are in session. In addition to attracting students from all over the United Kingdom the University of Kent also has one of the highest percentages of international students in the country
Too much . keep key figures (i.e. student numbers)
Multiplex cinemas:
Multiplex cinemas have evolved from what they have been since
Introduction Pg 3
Establishment of a Catchment Area Pg 5
Expected Pattern of Usage Pg 7
Research Process Pg 8
Questionnaire (primary data collection) Pg 11
Limitations of the Research Process Pg 14
Competitor Analysis Pg 15
Fee Structure Pg 16
Conclusion Pg 18
Bibliography Pg 19
INTRODUCTION:
Canterbury:
Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should qualify it as a village the presence of a cathedral ensures its status as a city. It also boasts two regional theatres, a rich and varied selection of shops and restaurants business and educational opportunities in the form of Two Universities and two higher education establishments. The fact that the Cathedral happens to be the focal point of the Church of England means that Canterbury is also at the very heart of British history and culture and, as such, represents a worldwide household name attracting some five million visitors a year to the City and East Kent. This includes tourists from all over the world as well as French and other students from European schools on daytrips. The close proximity to Dover and subsequently the continent facilitates this. Housing over 135,278 residents, and with a considerably large student population of over 28000 enrolled in the University of Kent and the Canterbury Christ Church University alone (14,280 enrolled in the University of Kent , and almost 14,000 enrolled in Canterbury Christ Church University ), the city's local population makes it a lively place to be in as well, Particularly so, when classes are in session. In addition to attracting students from all over the United Kingdom the University of Kent also has one of the highest percentages of international students in the country
Too much . keep key figures (i.e. student numbers)
Multiplex cinemas:
Multiplex cinemas have evolved from what they have been since