Marketing Research Report for Canadian Energy Drink

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Marketing Research Report
Good4U Drinks co. Exporting Beaver Buzz Product Line to India

Prepared for¬:
Richard Debanks, Director of Marketing, GOOD4USports Nutrition 15621 Marine Drive White Rock, British Columbia V4B 1E1Canada Email:rdebanks@gd4u.com

Prepared by:
Hot Point Marketing
DepeshMohindra, Ankush Sharma, Gautam Sharma

CONTENTS
1.CONTENTS……………………………………………………..2 2.EXECUTIVE SUMMARY……………………………………...4 3.INTRODUCTION……………………………………………….5 4.BUSINESS OPPURTUNITY…………………………………....5 5.RESEARCH OBJECTIVES……………………………………..7 6.METHODOLOGY……………………………………………....11 7.DATA ANALYSIS…………………………………...................12 8.BUSINESS IMPLICATIONS…………………………………...12 9.CONCLUSION ...………………………………………………..13 10.BIBILOGRAPHY……………………………………………..13



December 2 , 2012

Richard Debanks Hot Point Marketing Director of Marketing 80 Rouge River Drive GOOD4USports Nutrition Toronto, Ontario 15621 Marine Drive, White rock, Canada British Columbia , Canada M1B 6K3 V4B 1E1

Dear Mr. Richard Debanks,
Hot Point Marketing is a team of Marketing Management students at Centennial College who are determined to achieve and succeed. Our team boasts a diverse background in experience. With our collective skills we seek to provide GOOD4UDrinks co. with the opportunity to launch their product line of Beaver Buzz energy drinks in India. Attached is a copy of our marketing research report which explains how we have evaluated the business opportunities for the company in India and also the methodologies and sources we have used.. We appreciate your cooperation and assistance and thank you for taking the time to read our report . We are indebted to you for helping us apply our knowledge and skills. We look forward to hearing from you.

Yours Respectfully,

Depesh Mohindra
Director of Hot Point Marketing 
EXECUTIVE SUMMARY

The market of energy drinks in India has witnessed an increase of about 50% from 2006-2011 crossing the Rs 600 crore ($109 million CAD) in 2011. Beaver Buzz Canada as a new entrant in the energy drink market can gain a significant market share in the market due to its unique flavours and product line of energy drinks.

The market is dominated by Red Bull, and other energy drinks brand like Monster, Cloud9, Full throttle and XXX. This research report explains in detail the business opportunity for Beaver Buzz Canada in the Indian energy drink market. and also explains how the product should be marketed in order to gain a significant market share and increase the sales volume. It contains information on present market situation, marketing objectives of the product and also the marketing actions to be taken to achieve the marketing objectives. The document also explains about the various methodologies used to conduct the research and how data was interpreted from the various sources.


INTRODUCTION (Beaver Buzz Canada)
Good4u Drinks co. was established in 2001 in Vancouver, British Columbia by Andrew Drayson and Richard DeBanks (nutrition). They are known for making sports nutrition drinks which include drinks for endurance, recovery, calorie burning and relaxation and also Beaver Buzz product line of energy drinks (overview).Beaver Buzz was created by Good4u Drinks co. in 2005 as a purely Canadian energy drink that Canadians will be extremely pleased to call as their own. Beaver Buzz became an instant hit after its launch in the Canadian market to such an extent that the Americans also started to demand for their product, so the company started selling the product via internet to the Americans initially and the company...
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