“RETAIL MARKETING-MALL MANIA”
UNDER THE GUIDANCE OF
Mr. S. K. PANDEY
(FACULTY OF M.R.)
SUBMITTED TO: SUBMITTED BY: Dr. D. K. Garg Shweta Bansal Chairman Enr. No. 12067
IIMT, Greater Noida Barsha Mahanta
Enr. No. 12064
Submitted in Partial Fulfillment of The Requirement For Post Graduate Diploma In Business Management
ISHAN INSTITUTE OF MANAGEMENT &TECHNOLOGY
2, INSTITUTIONAL AREA
CONCENT FROM GUIDE
I, ASHISH SHARMA, guide of SHWETA BANSAL & BARSHA MAHANTA for the RESEARCH ON “RETAIL MARKETING-MALL MANIA IN DELHI AND NCR.
I have personally supervised the Marketing Research Project, which is original work as a part of academic assignment and duration of 15 days. During this period I found them to be hard working, co-operative and sincere. My certificate is true and correct and if it is found that any thing has been concealed then I shall be responsible for that.
SIGNATURE OF GUIDE
This is to certify that Market Research Project is a property of Ishan Institute of Management and Technology (Greater Noida).
An unauthorized use of this report is strictly prohibited.
This Market Research Project should be used with prior permission of concerned authority.
Ms. SHWETA BANSAL (12067)
Ms. BARSHA MAHANTA (12064)
It is here by declare that this project report of “Retail Marketing-Mall Mania” an original work done by Ms. Shweta Bansal and Ms. Barsha Mahanta on behalf of Ishan Institute of Management and technology, Greater Noida.
It is submitted for partial fulfillment for the requirement of course curriculum of second semester of PGDBM and is an original peace of work done by under the guidance of Dr. D.K.Garg and Mr. Ashish sharma
Ms. Shweta Bansal(12067)
Ms. Barsha Mahanta(12064)
TABLE OF CONTENTS
3. GENERAL NOTIFICATION
4. CONSENT FROM GUIDE
5. RESEARCH OBJECTIVE
6. RESEARCH METHODOLOGY
7. RESEARCH INSTRUMENT
8. COMPARTIVE ANALYSIS
9. GRAPHICAL ANALYSIS
10. FINDINGS AND SUGGESTIONS
14. WORD OF THANKS
16. LIST OF RESPONDENTS
1. Title : Retail marketing-mall mania .
2. Objective: To know about
1) Various aspects of Retail Marketing.
2) Various aspects of Mall Mania.
3. Researchers: Shweta Bansal (12067)
4. Research Guide: Ashish Sharma
5. Project Duration: 15 days.
6. Area of Research: Delhi & Noida.
7. Sample Unit: An Individual
8. Sample Size : 150.
9. Sample Technique: Questionnaire
10.Research Methodology: Descriptive Study through Questionnaire method.
We take the opportunity to express our gratitude to all of them who in some or the other way help you to accomplish this project. The research study cannot be completed without your guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Dr. D K Garg (Chairman), Mr. M K Verma (Dean).
We also take this opportunity...