Marketing Research Project

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MARKETING RESEARCH
PROJECT REPORT

ON

“RETAIL MARKETING-MALL MANIA”

UNDER THE GUIDANCE OF
Mr. S. K. PANDEY
(FACULTY OF M.R.)

SUBMITTED TO: SUBMITTED BY: Dr. D. K. Garg Shweta Bansal Chairman Enr. No. 12067

IIMT, Greater Noida Barsha Mahanta
Enr. No. 12064

Submitted in Partial Fulfillment of The Requirement For Post Graduate Diploma In Business Management

ISHAN INSTITUTE OF MANAGEMENT &TECHNOLOGY
2, INSTITUTIONAL AREA
GREATER NOIDA

CONCENT FROM GUIDE

I, ASHISH SHARMA, guide of SHWETA BANSAL & BARSHA MAHANTA for the RESEARCH ON “RETAIL MARKETING-MALL MANIA IN DELHI AND NCR.

I have personally supervised the Marketing Research Project, which is original work as a part of academic assignment and duration of 15 days. During this period I found them to be hard working, co-operative and sincere. My certificate is true and correct and if it is found that any thing has been concealed then I shall be responsible for that.

SIGNATURE OF GUIDE

DATE:

PLACE:

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General Notification

This is to certify that Market Research Project is a property of Ishan Institute of Management and Technology (Greater Noida).

An unauthorized use of this report is strictly prohibited.

This Market Research Project should be used with prior permission of concerned authority.

Thanking you,

Dated:

Ms. SHWETA BANSAL (12067)

Ms. BARSHA MAHANTA (12064)

DECLARATION

It is here by declare that this project report of “Retail Marketing-Mall Mania” an original work done by Ms. Shweta Bansal and Ms. Barsha Mahanta on behalf of Ishan Institute of Management and technology, Greater Noida.

It is submitted for partial fulfillment for the requirement of course curriculum of second semester of PGDBM and is an original peace of work done by under the guidance of Dr. D.K.Garg and Mr. Ashish sharma

Ms. Shweta Bansal(12067)

Ms. Barsha Mahanta(12064)

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TABLE OF CONTENTS

1. ACKNOLEDGEMENT

2. PREFACE

3. GENERAL NOTIFICATION

4. CONSENT FROM GUIDE

5. RESEARCH OBJECTIVE

6. RESEARCH METHODOLOGY

7. RESEARCH INSTRUMENT

8. COMPARTIVE ANALYSIS

9. GRAPHICAL ANALYSIS

10. FINDINGS AND SUGGESTIONS

11. LIMITATION

12. CONCLUSION

13. BIBLIOGRAPHY

14. WORD OF THANKS

15. QUESTIONNAIRE

16. LIST OF RESPONDENTS

SYNOPSIS

1. Title : Retail marketing-mall mania .

2. Objective: To know about
1) Various aspects of Retail Marketing.
2) Various aspects of Mall Mania.

3. Researchers: Shweta Bansal (12067)
Barsha Mahanta(12064)

4. Research Guide: Ashish Sharma

5. Project Duration: 15 days.

6. Area of Research: Delhi & Noida.

7. Sample Unit: An Individual

8. Sample Size : 150.

9. Sample Technique: Questionnaire

10.Research Methodology: Descriptive Study through Questionnaire method.

ACKNOWLEDGEMENT

We take the opportunity to express our gratitude to all of them who in some or the other way help you to accomplish this project. The research study cannot be completed without your guidance, assistance, inspiration, and co-operation.

We particularly owe our gratitude to Dr. D K Garg (Chairman), Mr. M K Verma (Dean).

We also take this opportunity...
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