Marketing Research Paper

How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company's product is or by word of mouth. But the best way for a company to truly get its message across would be through that company's business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up with and distributing marketing ideas not only at a local level, but if company has a corporate level as well. But what about those small companies which are trying to grow and branch out into new markets? The need for a well thought-out marketing plan is more important now then ever before. The Kudler Fine Foods gourmet grocery store is a good example of a company that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations and increasing the consumer purchase cycle. First I will give a background and history of Kudler Fine foods. Next I will justify the importance of marketing research in the development of Kudler Fine food's marketing strategy and tactics as well as identify the areas where additional market research may be needed. Finally, I will analyze the importance of competitive intelligence as it relates to the development of Kudler Fine food's marketing strategy and tactics.
    According to The Kudler Fine Foods website, Kathy Kudler was passionate about gourmet cooking and frustrated at having to travel all over town to gather the ingredients for one simple meal. Kathy Kudler decided to open her own gourmet food shop. Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success. Her vision became a reality in 1998 with the opening of a La Jolla... [continues]

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