The Oasis is a company developed in order to capitalize on the dining market in the Toledo area. Their menu consists of a wide variety of menu options, much more elaborate than other dining options in the area. They recently opened their second location near Bowling Green State University, to broaden their market. The Oasis offers very competitive prices in comparison to their potential competition.
The objectives for the research include determining if The Oasis could benefit from expanding across the United States, as well as on different campuses. For the purpose of this research, the team surveyed Lourdes College and Owens Community College.
Prior research indicated that a survey concluded The Oasis as beating out four other local businesses combined, in total profit. There is also no other dining options in the Toledo area that offer as many options as The Oasis.
The research team randomly selected twenty-five participants at each university, to survey, totaling fifty participants. The survey consisted of fourteen questions, including closed- and opened-ended questions. The team designed the questions to determine information including awareness, likeliness to visit and purchase, and demographics of participants.
Analysis showed The Oasis as currently having a consistent target market with the target market provided by the research. Research also showed that The Oasis would be most suited for larger colleges or universities, as well as on or near developing campuses.
Limitations to the research consist of lack of information provided by the management staff and invalid responses to the surveys.
Surrounding The University of Toledo are many dining options within a few miles of the campus. In order to capitalize on this market, The Oasis evolved in order to serve the area with a broad spectrum of menu options. This menu includes pizza, wings, gyros, subs, Italian dishes, seafood, ice cream, smoothies and many... [continues]
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