Marketing Research on Body Image
MARKETING RESEARCH
MKTG 2010
Major Project Report
Body Image in Three Countries
Tutorial group A3
1
CLEO
MAGAZINES
BODY IMAGE ISSUE
DONE BY: STEFQ Research Company
Lay Kiet Tam (3102578)
Lin Fengfeng (3105718)
May Han Thein (3087097)
Qiao Zeshen (3121239)
Steven Chew (3098449)
2
Content Page
1. Background of the Research Case -------------------------------------------------4
1.1. Purpose of the Research -----------------------------------------------------4
2. Secondary Research -----------------------------------------------------------------5
3. Qualitative Research ----------------------------------------------------------------6
4. Problem Definition ------------------------------------------------------------------9
4.1. Statement of MRP,MROs ---------------------------------------------------9
4.2. Statement of Research Hypothesis -----------------------------------------9
4.3. Research Model --------------------------------------------------------------10
5. Description of Sampling Technique Used ---------------------------------------11
6. Findings ------------------------------------------------------------------------------11
6.1. Respondent Profile and Overview of Important Variables -----------11
7. Limitations --------------------------------------------------------------------------13
7.1. Limitations of Information ------------------------------------------------14
7.2. Limitations of Time --------------------------------------------------------14
7.3. Limitations of Expense ----------------------------------------------------14
7.4. Limitation of sample method ---------------------------------------------14
8. Recommendations ------------------------------------------------------------------15
9. Reference List -----------------------------------------------------------------------16
Appendices --------------------------------------------------------------------------17
3
1.
Background of the
MKTG 2010
Major Project Report
Body Image in Three Countries
Tutorial group A3
1
CLEO
MAGAZINES
BODY IMAGE ISSUE
DONE BY: STEFQ Research Company
Lay Kiet Tam (3102578)
Lin Fengfeng (3105718)
May Han Thein (3087097)
Qiao Zeshen (3121239)
Steven Chew (3098449)
2
Content Page
1. Background of the Research Case -------------------------------------------------4
1.1. Purpose of the Research -----------------------------------------------------4
2. Secondary Research -----------------------------------------------------------------5
3. Qualitative Research ----------------------------------------------------------------6
4. Problem Definition ------------------------------------------------------------------9
4.1. Statement of MRP,MROs ---------------------------------------------------9
4.2. Statement of Research Hypothesis -----------------------------------------9
4.3. Research Model --------------------------------------------------------------10
5. Description of Sampling Technique Used ---------------------------------------11
6. Findings ------------------------------------------------------------------------------11
6.1. Respondent Profile and Overview of Important Variables -----------11
7. Limitations --------------------------------------------------------------------------13
7.1. Limitations of Information ------------------------------------------------14
7.2. Limitations of Time --------------------------------------------------------14
7.3. Limitations of Expense ----------------------------------------------------14
7.4. Limitation of sample method ---------------------------------------------14
8. Recommendations ------------------------------------------------------------------15
9. Reference List -----------------------------------------------------------------------16
Appendices --------------------------------------------------------------------------17
3
1.
Background of the