Marketing Research for Cell Phones-a Survey

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• Marketing research 2014; cell phones Essay

  ... MKTG 2270 – Assignment Research: SAMSUNG -Target Market Samsung Targets a variety of users with different phones. For example Word press reports, “This campaign for the Samsung Galaxy IV will be aimed universally at existing Samsung Galaxy customers and non-brand loyal consumers of competitors”(The Marketing Diary) AGE/LIFESTYLE Interbrand.com suggests, “With its focus on being an aspirational brand to its target audience of young consumers, Samsung is wooing Millennials with high-profile partnerships with celebrities like Alexander Wang, LeBron James, Usher, and Jay Z”(Interbrand) Samsung’s target market millenials(born after 1980) and older buyers of a higher income and education demography. As the previous quotation also suggests, Samsung’s users are drawn to products marketed by celebrities and are likely drawn to the social networking streams that these celebs are a part of. Many millenials are defined by their social lifestyle. They like mainstream music, the party scene and staying up to date on the latest social news. Images of people swimming, running, biking and skateboarding on Samsungs website suggest that Samsung buyers may be interested in Active and adventurous lifestyles. EDUCATION/INCOME Thenextweb tells an example of Samsung’s attempts to target non brand loyal consumers, “Samsung is turning its attention — and sizeable marketing budget — to the business-to-business (B2B) space after unveiling...

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• marketing research Essay

  ... Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, style, opinions of customers, and prospective customers. It helps the market to pick up the market targets, and research how markets differ from one another. It does this by distinguishing people’s life style. Magazine ads contain different symbolic messages to reach their audience. People who spend hundreds, thousands, or even millions on ads know who is reading a certain magazine. Advertisers take our attraction with pleasing images and captions to draw us in. The purpose of understanding target market and their psychographics will enable business people to advertise, market, and sell to them more effectively. Ad agencies and companies with a large stake in their products' image have become the biggest market for psychographics. Maybelline cosmetic firm, for example, use psychographics to make sure that the image of their products and ads are in sync with their customers' self-image, says Suzanne Grayson, a cosmetics industry consultant. "The stronger that bond," said Grayson, "the stronger the franchise." In the Maybelline mascara ad, the image number one displays a beautiful young lady, dressed up in blue which appeals to women who wants to be beautiful. One of the first attraction that I noticed about this advertisement is the colors. Blue has a lot of significance in formality and elegance, especially in its deeper shades. Therefore,...

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• Marketing Research Essay

  ... 3 Figure 1: Generic Strategic Options Amazon.com operates using a Hybrid Business Strategy which combines two of the abovethree strategies depending on the Business sectors it is operating within. According tocommon belief, a ll three strategies can’t be combined especially cost leadership and differentiation as ‘differentiation is usually costly... conversely; cost leadership often requiresa firm to forego some differentiation by standardising the product, reducing marketing overhead, and the like’ (Porter, 2004, p. 18).Within the period of 2009-2012, the one market that Amazon tapped into and turned itself into a global leader was the e-book reader market. The Hybrid strategy used towards this wasthe Cost Leadership and Focus Strategy where Amazon.com created its very own e-book reader called the Kindle of which an estimated ‘200 million units have been shippedworldwide since 2009 and another 1 billion are predicted to ship over the next five years ’ (Forbes, 2013). In terms of Kindle, Amazon introduced a new product within an alreadyexisting niche market, but made it small and innovative and advertised it through its alreadyexisting large customer base giving it the competitive advantage and attractiveness it requiredto shift units in bulk.Kindle, a very recent innovation, has propelled Amazon to new heights within the e-commerce business. Despite the innovative Kindle receiving the Reader’s Choice award for the best e-book...

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• Essay on Marketing and Cell Phone

  ...Does marketing create or satisfy needs? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketers are skilled at managing demand, and they operate in four different marketplace: customer, business, global, and nonprofit. Marketing is not done only by marketing department. Marketers should think like executives, and executives should think like marketers. Needs are the basic human requirements like food, water, air, shelter, etc… These needs become wants when they are directed to specific objects that satisfy the need, and demands are wants for specific products backed by an ability to pay. The marketing function is to search needs and then satisfy it, but the issue that some companies create needs, so we should not call it “marketing” because none of the marketing function is creating needs. The marketing philosopher Philip Kotler says” Marketers do not create needs, needs pre-exist marketers along with other societal factors, and influence wants. Marketers might promote idea that Mercedes would satisfy a person’s need for social status. They do no, however, create the need for social status”. But nowadays companies do more. They educate people and give them reason to buy their...

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• Basic Marketing Plan- Cell Phones Essay

  ...maker of cell phones in the world and we are also aiming for the top of the nascent mobile Internet market. Our products are divided primarily between three divisions: devices (handheld device manufacturing); services and software (consumer Internet services and products); and markets (supply chains, sales channels, and marketing). Our wireless network products business is operated in partnership with Siemens as Nokia Siemens Networks; the joint venture is the #3 player in the wireless networking equipment market behind Ericsson and Alcatel-Lucent. STRENGTHS AND WEAKNESSES THREATS AND OPPORTUNITIES MARKET STRATEGY Our goal is to re-emerge into the US Market by re-inventing our marketing mix and strategy. The first step will be to revamp our image in the US by altering the current perception of our phones. We need to reposition ourselves in the marketplace as the leader in high quality, contemporary phone devices. When deciding how we would re-invent ourselves we looked at several options. The first option we explored were licensing agreements with other phone manufacturers. We decided not to choose this option because of the strong manufacturing channels we already have in place all across the globe. We also did not want to risk having our name associated with phones that were not of an extremely high quality for fear that this could lower our...

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• Essay on NESTEA Marketing research

  ... NESTEA Marketing Research case Marketing Research Midterm case study 25-Jan-14 Submitted to: Dr. Wael Kortam [Type the author name] Prepared by: Karim EL Banna. Rita Rizkalla. Sara el demeiery. Mostafa el faramawy. What is NESTEA? NESTEA is a brand of iced tea manufactured by Nestlé and distributed by Nestlé company's beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea (the main competitor). It provides a variety of tea products, in regular and diet forms, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles. RTD Tea market picture in Egypt: RTD tea (noncarbonated beverage) in the market remained limited in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4% in 2012, a stronger performance than the review period C AGR of 3%. This growth was in line with the increase in the size of its consumer base rather than any increase in per capita consumption. COMPETITIVE LANDSCAPE Nestlé Egypt SAE first launched its NESTEA brand, a powdered beverage, across the globe before expanding into Egypt. Nestlé Egypt poses little threat to Pepsi-Lipton International as...

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• Purposes of Marketing Research Essay

  ...Q:Purpose of marketing research? Answer 1)What is the purpose of marketing research Marketing research can help a business do one or more of the following: Gain a more detailed understanding of consumers' needs - marketing research can help firms to discover consumers' opinions on a huge range of issues, e.g., views on products' prices, packaging, recent advertising campaigns Reduce the risk of product/business failure - there is no guarantee that any new idea will be a commercial success, but accurate and up-to-date information on the market can help a business make informed decisions, hopefully leading to products that consumers want in sufficient numbers to achieve commercial success. Forecast future trends - marketing research can not only provide information regarding the current state of the market but it can also be used to anticipate future customer needs. Firms can then make the necessary adjustments to their product portfolios and levels of output in order to remain successful. 2) Why do businesses need accurate and up-to-date information? To undertake marketing effectively, businesses need information -information about customer wants, market demand, competition, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment, characterised by...

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• Marketing Research final poject Essay

  ...Marketing research Final Project Report Data mining for choosing the right place to advertise Hamida Idrissi Table of content 1. Introduction …………………………………………………………………….......2 2. Overview of data mining …………………………………………………………...2 2.1. What is data mining ………………………………………………………..3 2.2. The benefit of data mining and how information is obtained…………….3 3. Data mining and advertising ………………………………………………………4 3.1. How businesses choose the right place to advertise……………………….4 3.2. Data mining to choose the right place to advertise………………………..5 4. A case study: Victoria’s secret & Mallzee application…………………………...6 4.1. Example-1-: Victoria’s secret………………………………………………6 4.2. Example-2-: Mallzee applications………………………………………….7 5. Conclusion…………………………………………………………………………..8 6. References …………………………………………………………………………9 1. Introduction Nowadays marketing and computer technologies provide huge possibilities for collecting and storing data from interviews, surveys and other sources. This could be precious information that can help to increase the ROI, improve customers relationship, reducing marketing campaigns cost…etc. The changes in the marketing environment make customers behavior increasingly unstable and unpredictable which in turn makes marketing advertising difficult to plan. To deal with these changes in such environment, data mining techniques can detect...

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