Marketing Research and Client Satisfaction of Indiabulls Vis-a-Vis Other Stock Broking Firms

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Summer Internship Report
“To study the marketing strategy and client satisfaction level” Submitted Towards the Partial fulfillment of Post Graduate Degree in MBA (Retail Management) With special reference to
Indiabulls securities limited


Shivani Gupta
Class of (2008-2010)
Under The Guidance of:

External Supervisor:
Internal Supervisor: Mr. Agnivesh kumar Mrs.Garima malik Chief branch manager Amity Business School Noida Indiabulls securities limited

New delhi

----------UTTAR PRADESH----------

To study the marketing strategies of indiabulls and to analyse the client satisfaction level.

Name of the organization: indiabulls securities Ltd.
Ashish corporate Tower
new delhi110092

Name of the External guide and designation in the Organization: Mr.Agnivesh kumar, Chief branch manager


The satisfaction Euphoria that accompany the successful completion of any work would be incomplete unless we mention the name of the person, who made it possible, who constant guidance and encouragement served as a beckon of light and crowned our efforts with success.” I consider it a privilege to express through the pages of this report, a few words of gratitude and respect to those who guided and inspired in the completion of this project.” I am deeply indebted to Mr. AGNIVESH KUMAR (Branch Manager) for giving me the opportunity to undergo my project in their esteemed organization and for their timely suggestions & Valuable guidance. I also want to give thanks to the entire staff and employees of indiabulls MR RUCHIN THAKUR (senior relationship manager) and MR MOHIT GOEL (dealer). They constantly encouraged me and showed the right path from day first till the completion of my project. my grateful appreciation is also extended to Ms GARIMA MALIK (Faculty-guide) my thanks to all my faculties members, Parents and friends I had visited some markets of delhi and collected information of the project. I have also done promotional activities under the constant guidance of my project mentor. However, I accept the sole responsibility for any possible errors of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

|Serial No. |Topics |Page No. | | |Acknowledgement | | | |Executive Summary |5 | | |Group profile |5-10 | | |& Milestones | | | |Group facts and figures |11 | | |Company profile |11 | | |4 p’s of indiabulls securities |14 | | |Service gap model |23 | |...
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