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marketing research
II. Retailing Environment Analysis
Max’s Restaurant Malolos branch was franchised by Ms. Corina Bautista, she spent from P 12-20 million in order to franchise Max’s Restaurant. In terms of 6 years with the right to renew 3 additional terms a total of 24 years. Ms. Bautista had recovered her investments after 5 years. The current manager of Max’s is Mr. Alvin Mariano. Located at BCCI Bldg Kapitolyo, Mac Arthur Highway, Malolos city Bulacan with a land area of 1200 sq.m. Established on September 2000. It has 300 seat capacity and open weekdays from 8:00 in the morning until 10:00 in the evening and in weekend from 10:00 in the morning and 10:00 in the evening. It has 43 employees including the management team.

The menu which consists of fried chicken that started it all for Max's Fried golden-brown with the world-famous secret recipe that others can never copy. Max's 4Sharing Group Meal now featuring Max's Crispy Pata and Max's Sinigang. Traditional Filipino dishes made from fresh vegetables meat sautéed with noodles or wrapped in Pinoy filo wrap. Sweet sensations to soothe your palate after a sumptuous meal. Max's now features it's very own line of sauces. The Max's Set Meals for groups of 5 to 10 people.

Max’s Corner Bakery boasts of a rich and colorful history that dates back to the 1960’s when its founder Ruby Trota baked the first batch of soft bread rolls using wood-fired oven. It instantly captured the hearts of Filipino customers dining at Max’s, a flourishing restaurant at that time. Eventually, Max’s Corner Bakery diversified to other delectable baked goodies that became customer favorites - from breads, to pastries and cakes, to the Filipino’s favorite Caramel Bar, soft, chewy and irresistibly sweet.

Max’s merienda Mixes reaches out to merienda-lovers of all ages. It is not only budget-friendly, the choices of Max’s Corner Bakery and Max’s merienda items are also sure to make any mouth water. Max’s will no longer be just a place for a hearty

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