working as a Web Designer and is earning approximately $45,000 a year. She lives in
Brooklyn, New York for seven years. Ella claims that she liked "Dodge Grand Caravan" as her first choice. First of all, she likes the ad because it's a family car that serves/fits all her needs. Secondly, she likes this ad because the color red is her favorite color. According to Ella's interpretation, she feels that by looking at the advertisement about the "Dodge Grand Caravan" a person will get all the explanation he/she needs. Her second choice was "Volvo" which looks like a very nice car, but does not apply to the need of a customer. She would prefer to know the features that the car is offering. She feels that the name of the brand is hidden because its all the way on top and on the edge that it would not be visible to the eye of the customer. Her third choice was "Ford Expedition", because looking at the magazine ad she feels that it explains the variation of the car. However, she thinks that the ad does not apply why it was advertised for and that there is not enough description to the car. Her fourth choice was "Suzuki", because she claims that the ad itself takes a person attention. Therefore, she also liked that the typeface "S" and "Suzuki" overlaps on top of each other. Her Fifth choice was "Toyota", because she thinks it's a nice looking car, but the theme that was used for this ad is a little bit funny. She feels that way because the theme does not fit to the description of the car. Her suggestion for this ad is to create more ideas, (i.e. the name of the brand should be visible; the slogan should be different in the sense that it should apply to the description of the car).
The second person that I have interviewed is Milana. She is a 22 years old
nurse from Brooklyn, N.Y. Milana earns about $50,000 a year she likes to play... [continues]
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(1999, 10). Marketing Research. StudyMode.com. Retrieved 10, 1999, from http://www.studymode.com/essays/Marketing-Research-17736.html
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"Marketing Research." StudyMode.com. 10, 1999. Accessed 10, 1999. http://www.studymode.com/essays/Marketing-Research-17736.html.