Marketing Research

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  • Topic: Marketing, La Salle University, De La Salle Philippines
  • Pages : 5 (654 words )
  • Download(s) : 157
  • Published : May 17, 2013
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De La Salle University – Dasmariñas

College of Business Administration and Accountancy

Marketing and Advertising Department

The Influence of Sin Tax Law on Cigarette Local Brand Preference of

Smokers of 3rd and 4th year of Marketing and Advertising

Students of De La Salle University – Dasmariñas

In partial fullfilment of the course requirement in Marketing Research

For the degree of Bachelor of Science in Business Administration

Major in Marketing and Advertising Management

Submitted to:

Ms. Rhodora Rosales

Submitted by:

Barbuco, Celine Lauren

Caibal, Marielle

David, Kathleen

MKA32

May 15, 2013

ACKNOWLEDGMENT

Several people played an important role to complete this Marketing Plan. And we would like to acknowledge them here.
First, we would like to thank Ms. Evangeline Reyes and Ms. Rhodora Rosales, our thesis advisers for the assistance and encouragement to pursue to this study. We also thank our classmates and friends in believing that we can finished this thesis proposal before due date of submission. To Caibal Family, for the advice, assistance, generous support and for inspiration. We would like also to thank ourselves in having unity and eagerness to finish this study.

Finally, we take this opportunity to express the profound gratitude from our deep heart to our beloved parents, grandparents, and our siblings for their love and continuous support – both spiritually and materially. And last but not the least, we would like to thank our Almighty God for everything.

The product of this research paper would not be possible without all of them.

TABLE OF CONTENTS

Title Page………………………………………………………………………………i

Acknowledgment……………………………………………………………………..ii

Abstract……………………………………………………………………………….iii

CHAPTER I: INTRODUCTION

1. Background of the Study……………………………………….…………1

2. Statement of the Problem…………………………………….………….4

3. Objectives of the Study……………………………………….………….5

4. Hypothesis…………………………………………………….…………..5

5. Significance of the Study………………………………………..………..6

6. Scope and Delimitation……………………………………….………….7

7. Definition of Terms………………………………………………………8

CHAPTER II: REVIEW OF RELATED LITERATURE

2.1 Theoretical Framework………………………………………………..10

2.2 Conceptual Framework………………………………………………..12

2.3 Research Literature…………………………………………………….13

CHAPTER III: METHODOLOGY

3.1 Research Design…………………………………………………….…..23

3.2 Research Locale…………………………………………………………23

3.3 Sources of Data…………………………………………………….……24

3.3.1 Primary Data………………………………………………….24

3.3.2 Secondary Data……………………………………………….24

3.4 Method of Data Collection………………………………………….…..24

3.4.1 Research Instrument……………………………………….…25

3.4.1.1 Primary Data………………………………………..25

3.4.1.2 Secondary Data……………………………………..25

CHAPTER 1V: RESULTS AND DISCUSSIONS

4.1 Profile of the Respondents…………………………………………….26

4.2 Findings and Figures…………………………………………………..30

CHAPTER V: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1 Summary………………………………………………………………37

5.2 Conclusions……………………………………………………………38

5.3 Recommendations……………………………………………………..39

APPENDICES

Appendice ABibliography……………………………………………….41

Appendice B Questionnaire……………………………...………………...43

ABSTRACT

The study aims to determine the influence of the Sin Tax Law on cigarette local brand preference of smoker of 3rd and 4th year of Marketing and Advertising students of De La Salle University – Dasmariñas. In light with this we have chosen to have fifty (50) respondents to be the representatives of the population of the smokers of 3rd and 4th year of Marketing and Advertising students of De La Salle University – Dasmariñas for them to answer...
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