Marketing Research

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  • Topic: Avon Products, Multi-level marketing, Sales
  • Pages : 22 (7924 words )
  • Download(s) : 15
  • Published : May 4, 2013
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EXECUTIVE SUMMARY

Introduction
Nowadays, the income of every family didn’t meet their expenses. For that reason, every individual think of a sideline to be the source of their income. Especially students who can’t afford to pay all bills or tuition fees in their school. Those mothers who cannot supply the needs and wants of their children. That’s why being a dealer of any direct selling company is one of their way to gain another income. As a dealer, aside from helping themselves, they are also benefiting others. How? Let’s take a situation. Not everyone has a looted time to go to mall for the purpose of purchasing anything. For example, these employees who are busy in their work and don’t have time to look, choose and purchase any cosmetics products, dress, shoes, and etcetera for their personal use. For that kind of situation, by ordering in the brochures, dealers help costumers to find and purchase product in a short period of time.

Being a dealer is not simple but not quite difficult. As a dealer, you must learn how to communicate to others and build up a friendship on them. Costumers not only stay because of the products, but also to the commitment of the dealer to them,

In general, there are many direct sellers here in the Philippines even in the other country. Most of the dealers are from AVON Company which quoted as “The Company for Women”. This company is one of the famous direct selling companies. Many women trusted their products because high quality and affordable prices. They really meet the styles and designs and costumers want. Aside from that AVON offers different trainings for those who will become a leader. They give incentives as a percentage for what they’ve doing. There are a lot of opportunities in AVON in order to improve the skills of their dealers. Everyone is suited to go under those trainings as long as it helps them to be more knowledgeable about this kind of business. AVON Company is not selfish as they progress; they share it to their dealers and customers. In what way? It is through increasing income of their Sales leaders/Franchise dealer and giving high quality products, promos and services for their customers. In other words, AVON business provides a big role in our market. In this business, commitment of everyone is really in important matter to be able for them to receive each of their satisfaction.

Statement of the Problem
Now a day there is so different kind of business. New strategies have come into the market. Businessman thinks a new and improves ways of business that relate to a new generation.
The researcher research and gather information in “AVON” located in Ever, Recto, aimed to unfold the general condition regarding the business issues. Specifically, the study aimed to seek answer to the following questions: 1. What will happen to the items/products if it is not sold? 2. What should we do if the supplier did not deliver their supplies that we need? 3. What strategies do we use to gain more costumers in this kind of business?

Significance of the Study

The oldest beauty company in the United States, Avon Products, Inc. has grown from a modest line of perfumes sold door-to-door to one of the world's leading brand of cosmetics. It manufactures and sells cosmetics, fragrances, toiletries, accessories, apparel, and various decorative home furnishings. Avon employs a unique direct-selling method, which was greatly responsible for its incredible success in the 1950s and 1960s, when women were easily found in the home for sales purposes. After unsuccessful efforts at diversification into the health-care service industry left the company with massive debts in the late 1980s and early 1990s, Avon began to refocus on its roots: beauty products and direct selling. The company's products are sold through catalogs, mall kiosks, its prestigious day spa in Trump Tower in New York, the Internet, and in J.C. Penney stores. Its products are also sold...
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