Marketing Research
May 19th 2012
Mr HB Klopper Market Research Lecturer
Monash University
South Africa
Dear Mr Klopper:
In compliance with the fulfilment of the requirements on the subject Market Research we the proponents would like to present the report on Chill Out Restaurant and Bar, in accordance to the instructions of the second assignment for this unit .
The main purpose of the document is to present the results found in relation to the objectives that we presented within the research proposal to understand “consumer satisfaction.” The report clarifies the statistical data collected both diagrammatically and in summary format. Satisfaction amongst consumers in relation to the restaurant will be discussed in relation to age, gender just to name a few.
The content of this report concentrates on the structure that was implemented to collect, calculate and analyse the data .Limitations will be discussed in detail. If you should have any questions concerning our findings, problem analysis as well as limitations, please feel free to contact any of the members of the group that was involved in the research process listed below on their respective email addresses:
Miss Ziyanda Tafu thmav12student.monash.edu
Miss Thandeka Dube thandekadube@gmail.com
Miss Nyasha Kahari nckah1@student.monash.edu
We hope that this report provides clear and concise findings consumer satisfaction
Sincerely,
Market Research Team
Table of Contents
Executive summary 4
1.Introduction 5
2.Background 5
3.Statement of problem 6
4.Research Objectives 6
5. Research questions and hypothesis 6
6. Methodology 7
7. Definition of SPSS 8
8. Reliability test 10
9. Descriptive Statistics 11
9.1 Measures of central tendency 12
9.2 Measures of dispersions 13
9.3 Distribution 14
9.4 Percentiles 15
10. FREQUENCIES 16
11. Explore 18
12. Crosstabs 20
13. Compare
Mr HB Klopper Market Research Lecturer
Monash University
South Africa
Dear Mr Klopper:
In compliance with the fulfilment of the requirements on the subject Market Research we the proponents would like to present the report on Chill Out Restaurant and Bar, in accordance to the instructions of the second assignment for this unit .
The main purpose of the document is to present the results found in relation to the objectives that we presented within the research proposal to understand “consumer satisfaction.” The report clarifies the statistical data collected both diagrammatically and in summary format. Satisfaction amongst consumers in relation to the restaurant will be discussed in relation to age, gender just to name a few.
The content of this report concentrates on the structure that was implemented to collect, calculate and analyse the data .Limitations will be discussed in detail. If you should have any questions concerning our findings, problem analysis as well as limitations, please feel free to contact any of the members of the group that was involved in the research process listed below on their respective email addresses:
Miss Ziyanda Tafu thmav12student.monash.edu
Miss Thandeka Dube thandekadube@gmail.com
Miss Nyasha Kahari nckah1@student.monash.edu
We hope that this report provides clear and concise findings consumer satisfaction
Sincerely,
Market Research Team
Table of Contents
Executive summary 4
1.Introduction 5
2.Background 5
3.Statement of problem 6
4.Research Objectives 6
5. Research questions and hypothesis 6
6. Methodology 7
7. Definition of SPSS 8
8. Reliability test 10
9. Descriptive Statistics 11
9.1 Measures of central tendency 12
9.2 Measures of dispersions 13
9.3 Distribution 14
9.4 Percentiles 15
10. FREQUENCIES 16
11. Explore 18
12. Crosstabs 20
13. Compare