Marketing Questionnaire

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  • Topic: Handheld game console, Nintendo DS, Device
  • Pages : 6 (600 words )
  • Download(s) : 188
  • Published : April 21, 2013
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Questionnaire on
Portable Gaming Devices

Dear participants,
We are a group of university students working on a project for consumer behaviour research about portable gaming devices in Hong Kong. All information will be kept confidential and only be used for academic purposes.

Please put a “(” in the corresponding □

1. Have you ever purchased / owned a PSP / NDS?
□ Yes
□ No (This is the end of the questionnaire. Thank you for your participation.)

2. Which of the following portable gaming device(s) do you own / have you bought before? (You can put more than one “(”.) □ PSP □ NDS

3. Gender
MaleFemale

4. Which age group are you in?
□ 10 or below □ 11 – 15 □ 16 – 20 □ 21 – 25 □ 26 – 30 □ 31 or above

5. I have compared different portable gaming devices.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree | | |□ |□ |□ |□ |□ |□ |□ | |

6. I usually pay attention to ads (banner, print Ads, magazines, webpage) for portable gaming devices.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree | | |□ |□ |□ |□ |□ |□ |□ | |

7. I usually spend some time and effort deciding which portable gaming device I should purchase.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree |

| |□ |□ |□ |□ |□ |□ |□ | |

8. I usually consider many factors before purchasing a portable gaming device.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree | | |□ |□ |□ |□ |□ |□ |□ | |

9. When choosing a portable gaming device, good physical appearance is:

|Very undesirable |-3 |-2 |-1 |0 |+1 |+2 |+3 |Very desirable | | |□ |□ |□ |□ |□ |□ |□ | |

10. Regarding physical appearance, your belief is that PSP has:

|Bad physical appearance |-3 |-2 |-1 |0 |+1 |+2 |+3 |Good physical appearance | | |□ |□ |□ |□ |□ |□ |□ | |

11. Regarding physical appearance, your belief is that NDS has:

|Bad physical appearance |-3 |-2 |-1 |0 |+1 |+2 |+3 |Good physical appearance | | |□ |□ |□ |□ |□ |□ |□ | |

12. When choosing a portable gaming device, high variety of games is:

|Very undesirable |-3 |-2 |-1 |0 |+1 |+2 |+3 |Very desirable | | |□ |□ |□ |□ |□ |□ |□ | |

13. Regarding variety of games, your belief that PSP has:

| |-3 |-2 |-1 |0 |+1 |+2 |+3 | | |Low variety | | | | | | | |High variety | | |□ |□ |□ |□...
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