Marketing Problem of Small Scale Industries in North East India

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Marketing Problem of Small Scale Industries in North East India

By | November 2008
Page 1 of 9
Sant K. Gupta
Deptt. Of Commerce
S.D.JAIN GIRLS’ COLLEGE
Dimapur:Nagaland
Marketing Problem Of small scale industries in North East India INTRODUCTION

North Eastern region of India comprising the eight states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura is endowed with vast natural resources and has enormous potential of development. The economic structure of north-east India is similar to the general economic structure of India as a whole. But because of its topography as well as social and political conditions it has a relatively backward economy.

The strategic importance of the region along with its sensitive geo political location extremely diverse nature of its population with different cultural, linguistic, religious and historical background make this region characteristically different from the rest of the country. In fact region is still backward as compared to other parts of the country and could not develop much industrially despite of having vast natural resources. The following table gives the idea for industrially backwardness for Northeast region.

ECONOMIC INDICATORS
SL.NO.PARTICULARSUNITNERALL INDIA
1CREDIT DEPOSIT RATIO%16.8-38.358.7
2PER CAPITA POWER CONSUMPTIONKWH97355
3INDUSTRIAL PRODUCTION% OF GDP2.1627
4UNEMPLOYMENT%127.7
5RAIL LENTHKM2578(4%)63140
6 ROAD LENTHLAKH KM1.74 (7%)25

SOURCE: - Annual Report 2006-07, Ministry of Development of N.E.Region

Small industries have acquired a prominent place in the socio-economy development of the country. It faces many serious problems, most of which are associated with the smallness of their operations. The measures of promote them too are, in general, of different variety from those needed for the development of large industries. These industries, sometimes grouped under the general heading of village and small industries cover a wide variety of activities. The sector is split up into eight sub-sector...
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