Marketing Position Paper
MKT 301-2
April 1, 2013
Revenge TV Show STP Revenge is an American television primetime soap opera that first airs on ABC on September 21, 2011, the show has two seasons. The episode also aired on Wednesday nights at 10 PM Eastern Time. Revenge becomes ABC’s highest-rated series in Wednesday’s 10 P.M timeslot. Revenge is American Drama episodes created by Mike Kelley, the major location of the scene is Los Angeles, California and Southampton, New York. Each shows is approximately 43 minutes. “The Series was picked up for a full season by ABC after garnering a 3.3 Nielsen rating in the all-important 18-39 age advertising demographics for its pilot episode and regularly winning its timeslot against every other television network.” (Wiki) the show gains its popularity from the demographics of age of 18 to 49 years old. The show features several main characters including Madeleine Stowe, she was nominated for the 2012 Gloden Globe Award for Outstanding Lead Actress in Revenge. She played the role of Victoria Grayson: the resident of Queen of The Hamptons. Emily VanCamp played the role of Emily Thorne, her goal is to take vengeance on the people that destroyed her family on the show. Nothing will stop Emily in her pursuit of justice, Emily’s personal friend also former friend to her father, a local tech billionaire Nolan Ross. Nolan Ross aide to Emily, former friend of David Clarke (Emily’s father who was betrayed and set up by his friends) and best friend of Jack Porter. Nolan Ross helps Emily in her quest for her father’s justice. Jack Porter is a childhood friend of Emily’s and the former owner of Sammy, the dog Emily lost after she was institutionalized as a child. Jack is torn between Emily, the woman he loves, and Amanda, the woman he thinks is his long lost love from childhood. The entire show is not a story about forgiveness: “Revenge is a show about retribution.” (Revenge) When Emily was little girl, her father David Clarke was framed for a
April 1, 2013
Revenge TV Show STP Revenge is an American television primetime soap opera that first airs on ABC on September 21, 2011, the show has two seasons. The episode also aired on Wednesday nights at 10 PM Eastern Time. Revenge becomes ABC’s highest-rated series in Wednesday’s 10 P.M timeslot. Revenge is American Drama episodes created by Mike Kelley, the major location of the scene is Los Angeles, California and Southampton, New York. Each shows is approximately 43 minutes. “The Series was picked up for a full season by ABC after garnering a 3.3 Nielsen rating in the all-important 18-39 age advertising demographics for its pilot episode and regularly winning its timeslot against every other television network.” (Wiki) the show gains its popularity from the demographics of age of 18 to 49 years old. The show features several main characters including Madeleine Stowe, she was nominated for the 2012 Gloden Globe Award for Outstanding Lead Actress in Revenge. She played the role of Victoria Grayson: the resident of Queen of The Hamptons. Emily VanCamp played the role of Emily Thorne, her goal is to take vengeance on the people that destroyed her family on the show. Nothing will stop Emily in her pursuit of justice, Emily’s personal friend also former friend to her father, a local tech billionaire Nolan Ross. Nolan Ross aide to Emily, former friend of David Clarke (Emily’s father who was betrayed and set up by his friends) and best friend of Jack Porter. Nolan Ross helps Emily in her quest for her father’s justice. Jack Porter is a childhood friend of Emily’s and the former owner of Sammy, the dog Emily lost after she was institutionalized as a child. Jack is torn between Emily, the woman he loves, and Amanda, the woman he thinks is his long lost love from childhood. The entire show is not a story about forgiveness: “Revenge is a show about retribution.” (Revenge) When Emily was little girl, her father David Clarke was framed for a