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Marketing Planning and Promotion

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Marketing Planning and Promotion

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  • October 2011
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|ALL OF A TWITTER |02nd October | | |2011 | |Impact of social networking sites on |MARKETING PLANNING AND PROMOTION | |Marketing communication. | |

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Student Name:Amita Harban Rawat

Student ID:C11VM018137FN

Programme: MBA Wales (Strategic management)

Module name :Marketing Planning and Promotion

Module tutor:Trevor Sharpe

Date of Submission:02nd October 2011

Word Count:5964

Table of Contents

1. Introduction………………………………………………………… 2. Changing trends……………………………………………………. 3. Diffusion through communication channels……………………… 4. Social networking is a tool for organization to
leverage marketing communication………………………………. 5. Brand communication fascinates users…………………………… 6. Viral marketing and emerging issues……………………………… 7. Conclusion……………………………………………………………

INTRODUCTION

Modern technological practices have revolutionized the marketing trends. Internet is one such technological evolution in the IT segment that is marked with immense credibility and speed, thus has further made the ‘communication’ globalize and more specific by involving active user participation. In the current business scenario, advertising and marketing communication through internet has become more preferable as this particular strategy is more interactive and participative. The traditional form of marketing was more prominent where maximum use of print media, radio advertising and television mass media was made that was less interactive, least customized and general....

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