|ALL OF A TWITTER |02nd October |
| |2011 |
|Impact of social networking sites on |MARKETING PLANNING AND PROMOTION |
|Marketing communication. | |
[pic]
Student Name : Amita Harban Rawat
Student ID : C11VM018137FN
Programme : MBA Wales (Strategic management)
Module name : Marketing Planning and Promotion
Module tutor : Trevor Sharpe
Date of Submission : 02nd October 2011
Word Count : 5964
Table of Contents
1. Introduction…………………………………………………………
2. Changing trends…………………………………………………….
3. Diffusion through communication channels………………………
4. Social networking is a tool for organization to
leverage marketing communication……………………………….
5. Brand communication fascinates users……………………………
6. Viral marketing and emerging issues………………………………
7. Conclusion……………………………………………………………
INTRODUCTION
Modern technological practices have revolutionized the marketing trends. Internet is one such technological evolution in the IT segment that is marked with immense credibility and speed, thus has further made the ‘communication’ globalize and more specific by involving active user participation. In the current business scenario, advertising and marketing communication through internet has become more preferable as this particular strategy is more interactive and participative. The traditional form of marketing was more prominent where maximum use of print media, radio advertising and television mass media was made that was less interactive, least customized and... [continues]
| |2011 |
|Impact of social networking sites on |MARKETING PLANNING AND PROMOTION |
|Marketing communication. | |
[pic]
Student Name : Amita Harban Rawat
Student ID : C11VM018137FN
Programme : MBA Wales (Strategic management)
Module name : Marketing Planning and Promotion
Module tutor : Trevor Sharpe
Date of Submission : 02nd October 2011
Word Count : 5964
Table of Contents
1. Introduction…………………………………………………………
2. Changing trends…………………………………………………….
3. Diffusion through communication channels………………………
4. Social networking is a tool for organization to
leverage marketing communication……………………………….
5. Brand communication fascinates users……………………………
6. Viral marketing and emerging issues………………………………
7. Conclusion……………………………………………………………
INTRODUCTION
Modern technological practices have revolutionized the marketing trends. Internet is one such technological evolution in the IT segment that is marked with immense credibility and speed, thus has further made the ‘communication’ globalize and more specific by involving active user participation. In the current business scenario, advertising and marketing communication through internet has become more preferable as this particular strategy is more interactive and participative. The traditional form of marketing was more prominent where maximum use of print media, radio advertising and television mass media was made that was less interactive, least customized and... [continues]
Cite This Essay
- APA
-
(2011, 10). Marketing Planning and Promotion. StudyMode.com. Retrieved 10, 2011, from http://www.studymode.com/essays/Marketing-Planning-And-Promotion-820345.html
- MLA
-
"Marketing Planning and Promotion" StudyMode.com. 10 2011. 10 2011 <http://www.studymode.com/essays/Marketing-Planning-And-Promotion-820345.html>.
- CHICAGO
-
"Marketing Planning and Promotion." StudyMode.com. 10, 2011. Accessed 10, 2011. http://www.studymode.com/essays/Marketing-Planning-And-Promotion-820345.html.
