Marketing Plan Template

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Sample marketing plan template

Table of Contents
1) Executive summaryPage #
2) Situation analysisPage #
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3) Marketing strategyPage #
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4) FinancialsPage #
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5) Implementation and ContingencyPage #
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Executive Summary
In half a page or less summarise the most important aspects of the business. Cover aspects of who the company is and what it is about, including unique aspects. Briefly describe the company’s history. In a new paragraph describe the company’s mission, vision and its goals (including financial and non-financial). You may also choose to include a paragraph about core competencies.

Situation analysis
This section is comprised of several components. Before each component is broken down in detail, provide a general situational context: e.g. Company X is in its second year of operation in the mechanical industry, providing solutions in x, y and z. Key things to mention about the company are the ‘what’, and ‘how’. a. Market summary

In approximately two pages describe who your most important customers are: Describe the market demographic, their needs, trends, growth, and sensitivities (including likes and dislikes).

b. SWOT analysis
In one page, break down the company’s
* Strengths
* Weaknesses
* Opportunities
* Threats

c. Competition
In between half to one page, describe your competition: Who are they? What is their offering? What do they do better than you? How...
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