We would like to express our gratitude first and foremost to our Lord Almighty for giving us the valor to remain dedicated to make this marketing plan. This underlying plan is based on the analysis of different marketing functions of Unilever Corporation. Applied on “Sunsilk”. In making this marketing plan, we collected the whole data from publications, internet and magazines
Unilever a multi-national corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a logical merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.
The New Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The content of the plan is our unique marketing strategies that will be implemented on how to sell our products to the people, especially in the provinces and how we formulated a shampoo pack that is affordable to consumers. Life Can’t Wait, the latest campaign of Sunsilk aims to inspire women all over the globe to live their lives to the fullest.
TABLE OF CONTENTS
II. Marketing Environment
III. SWOT Analysis
IV.Objectives of the Marketing Plan
V. Marketing Strategies
VI.Projected Income Statement
VII.Evaluation of Marketing Action Plan
In the present time, personal hygiene of a person must be considered. Due todifferent pollution, hair is basically one part of our body that is being damaged. That’swhy Unilever was the most trusted company in terms of home...
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