Marketing Plan Project on Wedding Planning

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Wedding Extravaganza is a business founded on making the wedding planning experience easy and exciting for the bride. We serve the bride, groom, their families, and the wedding party. Our facility contains eleven departments that specialize in the following areas: weddings, honeymoons, receptions, anniversary consultations, budget planning, invitations, answers to etiquette questions, florists, hair stylists/make-up artists, entertainers, musicians, bridal dresses, tuxes, catering, photography/videographer, and destination wedding planning. Wedding Extravaganza provides wedding planners and wedding coordinators to walk each client through the whole process. Each planner and coordinator has a private office to make it easy for them to work with each bride on a personal level. Whether this is our client's first wedding or a renewal of their vows we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. Our business will provide as many services as the client wishes to use. However, there is a substantial discount for using all of Wedding Extravaganza’s services. There are also discounted packages the bride can choose from that do not include all the services. For example, if the bride uses ten of Wedding Extravaganza’s services they get their dress free (up to $1,000.00 value). The bride is sure to find a package that suits her since our business offers over twenty packages. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year. Wedding Extravaganza provides a service no other business can provide. Typically a bride goes to several different stores that are usually miles apart and sometimes even cities apart, but Wedding Extravaganza has everything in one place. Our consultants are experienced and dedicated professionals with many years of event...
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