The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it.
The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate at which the device is expected to move through the product development life cycle as well as any factors influencing its market advancement and identify the position and differentiation approach utilized for marketing the iPod Freedom. Lastly, an adequate cost strategy formulation that should be used for the product will be discussed in an effort to provide a descriptive product summary as the iPod Freedom is launched to market.
The Apple iPod Freedom Attribute Description
A detailed description of Apple's personal music device with GPS convergence, known as the iPod Freedom lists device aesthetics such as sleek, curved corners, dimensions of "115mm x 61mm x 11mm" (Humblefrog, 2007), which is slightly larger than a box of playing cards. The device possesses a bright 2.5-inch color liquid crystal that "displays 65,536 colors in all their backlit glory (Frakes, 2004)" for vibrant video or podcast viewing while making use of a chip designed for earlier versions of the iPod series that already supported video functions., and an extended 12-hour continuous play battery life.
Other important characteristics include the integration of Apple's native software complimenting a full music library on the go, operated by a very functional scroll wheel used in conjunction with an intuitive graphical user interface menu allowing for choices between satellite radio functions, stored media playback, and detailed GPS interface navigation. A dock connector on the bottom of the device enables connectivity... [continues]
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