Marketing Plan On Igloo 1 
GROUP MEMBERS
EXECUTIVE SUMMARY
ANALYSIS OF MARKETING SITUATION
INTRODUCTION
BACKGROUND
COMPETITITOR ANALYSIS
ECONOMIC ENVIRONMENT
DEMOGRAPHIC ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
MISSION STATEMENT
SWOT ANALYSIS
SEGMENTATION
TARGET MARKET
CUSTOMER PERCIEVED VALUE
MARKETING STRATEGIES
RELATIONSHIP STRATEGIES
INTEGRATED MARKETING STRATEGIES
CORE COMPETENCY
PRODUCT REVIEW
BUDGET
PRICING STRATEGY
DISTRIBUTION STRATEGY
PROMOTION STRATEGY
BRAND LOGO
POSITIONING STATEMENT
CONTROLLING
ACKNOWLEDGEMENT
By the grace of ALLAH, we have successfully accomplished our Research Report with full dedication and devotion on
“The IGLOO ice cream”
We would like to thanks
Ms. AISHA FAROOQ
For being a source of inspiration and making we believe that we can do everything what makes us better from others around us. We are thankful again for being such a motivator and understanding the need of the individual students and being an inspiration to them. Thank you ma’am once again for your kind support.
*We would also like to apologize for any mistake in the following report. Executive summary IGLOO is preparing to relaunch its entire product range with new excites flavor and open a new ice cream parlor with the name of “THE IGLOO HOUSE” our product offers a unique flavor and provides a quality taste that enriches life at affordable price. Ice cream parlor provides an environment to enjoy the happiest moments of life and create memories. We are targeting specific segments of consumer market and build long-term relationship with our key consumer and play an active part to fill zest in our consumer’s life.
Analysis of market Situation
As we look into the market of under developed countries, more opportunities are prevailing in an economy to capture a large market
EXECUTIVE SUMMARY
ANALYSIS OF MARKETING SITUATION
INTRODUCTION
BACKGROUND
COMPETITITOR ANALYSIS
ECONOMIC ENVIRONMENT
DEMOGRAPHIC ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
MISSION STATEMENT
SWOT ANALYSIS
SEGMENTATION
TARGET MARKET
CUSTOMER PERCIEVED VALUE
MARKETING STRATEGIES
RELATIONSHIP STRATEGIES
INTEGRATED MARKETING STRATEGIES
CORE COMPETENCY
PRODUCT REVIEW
BUDGET
PRICING STRATEGY
DISTRIBUTION STRATEGY
PROMOTION STRATEGY
BRAND LOGO
POSITIONING STATEMENT
CONTROLLING
ACKNOWLEDGEMENT
By the grace of ALLAH, we have successfully accomplished our Research Report with full dedication and devotion on
“The IGLOO ice cream”
We would like to thanks
Ms. AISHA FAROOQ
For being a source of inspiration and making we believe that we can do everything what makes us better from others around us. We are thankful again for being such a motivator and understanding the need of the individual students and being an inspiration to them. Thank you ma’am once again for your kind support.
*We would also like to apologize for any mistake in the following report. Executive summary IGLOO is preparing to relaunch its entire product range with new excites flavor and open a new ice cream parlor with the name of “THE IGLOO HOUSE” our product offers a unique flavor and provides a quality taste that enriches life at affordable price. Ice cream parlor provides an environment to enjoy the happiest moments of life and create memories. We are targeting specific segments of consumer market and build long-term relationship with our key consumer and play an active part to fill zest in our consumer’s life.
Analysis of market Situation
As we look into the market of under developed countries, more opportunities are prevailing in an economy to capture a large market