Marketing Plan of Solar Panel
Marketing Plan for:
Proposed by:
Submitted to: Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and plan
Mission/Vision
Goals:
Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
SWOT Analysis Internal Strengths and Weaknesses Management
Offerings
Marketing
Personnel
Finance
Manufacturing
Research and Development (R & D)
External Opportunities and Threats
Consumer/Social
Competitive
Technological
Economic
Legal/Regulatory
Industry Analysis
Competitor Analysis
Company Analysis
Customer Analysis
5. Market-Product Focus
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
6. Marketing Program
Product Strategy
Price Strategy
Promotion Strategy
Place (Distribution Strategy)
7. Financial Data and Projections
Past Sales Revenues
Five-Year Projections
8. Organization
9. Implementation
10. Evaluation and Control
1. Executive Summary
The Executive Summary “sells” the marketing plan to readers through its clarity and brevity. The summary should present a description of the product/service, its target market, and its need within the market. The summary should also provide an overview of the main points of the plan and should emphasize an action orientation.
2. Company Description
The company description should highlight the recent history and successes of the company or organization.
3. Strategic Focus and Plan
While not included in all marketing plans, the Strategic Focus and Plan sets the strategic direction for the entire organization.
One approach to crafting a strategic focus is Porter’s four generic business strategy models.
Solar panel is a niche product in energy industry and its market share is not high. Thus, we will first apply profit impact of marketing strategy to increase our marketing share in solar panel through a strong market position, high quality of product, lower costs, and
Proposed by:
Submitted to: Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and plan
Mission/Vision
Goals:
Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
SWOT Analysis Internal Strengths and Weaknesses Management
Offerings
Marketing
Personnel
Finance
Manufacturing
Research and Development (R & D)
External Opportunities and Threats
Consumer/Social
Competitive
Technological
Economic
Legal/Regulatory
Industry Analysis
Competitor Analysis
Company Analysis
Customer Analysis
5. Market-Product Focus
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
6. Marketing Program
Product Strategy
Price Strategy
Promotion Strategy
Place (Distribution Strategy)
7. Financial Data and Projections
Past Sales Revenues
Five-Year Projections
8. Organization
9. Implementation
10. Evaluation and Control
1. Executive Summary
The Executive Summary “sells” the marketing plan to readers through its clarity and brevity. The summary should present a description of the product/service, its target market, and its need within the market. The summary should also provide an overview of the main points of the plan and should emphasize an action orientation.
2. Company Description
The company description should highlight the recent history and successes of the company or organization.
3. Strategic Focus and Plan
While not included in all marketing plans, the Strategic Focus and Plan sets the strategic direction for the entire organization.
One approach to crafting a strategic focus is Porter’s four generic business strategy models.
Solar panel is a niche product in energy industry and its market share is not high. Thus, we will first apply profit impact of marketing strategy to increase our marketing share in solar panel through a strong market position, high quality of product, lower costs, and