Marketing Plan of Puriku White Tea

Topics: Retailing, Game theory, Decorative arts Pages: 3 (816 words) Published: June 7, 2011
Strengths and Differentiation of Chic Republic

1. Know customer need

Chic Republic is the first home fashions store in Thailand with a collection of furniture “Modtrad” Trend. Chic Republic is the prototype store in the form of standby alone with the collection of fashion, furniture, home furnishings that are popular in both Europe and America with less expensive price and a one stop service on the Home Fashion Store. The region has established a separate zone, each decorated to reflect the style that customers see such a Modern Classic, Classic Vintage, Oriental Modern, Classic French, etc. As examples to see what combinations and then showed a “Modtrad” of each culture and inspire customers.

2. Set your positioning

Chic Republic selected this location because purchasing power of customers in Bangna district is quite high and Ramindra-Artnarong Express Way Route is the landmark of furniture and home furnishings stores and at present the home furnishings store has altogether more than 100 units in these places. Chic Republic will be provided zone to customers to be very comfortable walking together. Add convenience to customers by designer and stylist with real experience that has been certified guarantee and is accepted as a professional, Duke – Panudej Wattanasuchart and A. Chokchai Nanthawakul is acting as the Personal Interior Designer & Stylist forward advice at no cost at all including shipping services, free installation and special discounts.

3. Launch your promotional campaign

Chic Republic has launched special promotion for two top of customers will have highest purchase for every two weeks will be receive the Special Chic packages that give customers experience life's top class and luxury travel at World Class Bangkok - Hong Kong. Another sales promotion method it has cooperated with many credit cards such as HSBC, SCB, KBANK, KTC, etc. and if customers shop for every specific price, they will be get several prizes, for...
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