Marketing Plan of Nestle

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In the Name of Allah the All Merciful, the Most Merciful.

MARKETING MIX

OMER MAQSOOD ALI (L1F07MBAM2072)
M.USMAN TANVEER (L1F07MBAM0074)
AMAL AMJAD (L1F07MBAM2091)

AYESHA SAEED(L1F07MBAM2098)

MBA Section (B)

Presented To:
PROF. S. ALAM

University Of Central Punjab

Lahore.

Acknowledgment:

We are very grateful to many people for their help and encouragement during the project & writing of this report. We especially want to thank Sir S. ALAM for giving us & helping us in this project

PRODUCT NAME :

“NESTLE INSTANT MILK’’

GROUP NAME:

(G)

TABLE OF CONTENTS

❖ MISSION STATEMENT

❖ STORY OF NESTLE

❖ DYNAMIC EXPANSION

❖ BRANDS OF NESTLE

❖ BOARD OF DIRECTORS

❖ AUDIT COMMITTEE

❖ NESTLE’S OBJECTIVES

❖ MARKETING AND SALES

❖ MARKET POSITION

❖ NESTLE EVERYDAY

❖ RESEARCH AND DEVELOPMENT

❖ MARKETING MIX

❖ PROBLEMS FACED BY NESTLE

❖ RECOMMENDATIONS

❖ SWOT ANALYSIS

❖ FUTURE OF NESTLE

. MISSION STATEMENT

“AT NEWSTLE, WE BELIEVE THAT RESEARCH CAN HELP US MAKE BETTER FOOD SO THAT PEOPLE LIVE A BETTER LIFE.”

NESTLE STORY:

Nestle Pakistan is a subsidiary of nestle S.A a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges. For 5 years in a row, the company has won a place among the top 25 companies of the Karachi stock exchange.

Headquartered in Lahore the company operates 5 production facilities. Two of its factories in Sheikhupura and Kabirwala are multi products factories. One factory in Islamabad and 2 in Karachi produce bottled water. Through its effective marketing and vast sales and distribution network throughout the country, it ensures that its products are made available to consumers whenever, wherever and however.

In the line with Nestlé’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility. Nestle Pakistan operates in many ways but people products and brands are tge main flag bearers of the company’s image.

Dynamic expansion

Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while .internal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector .still, a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction.

Through the agric-services department nestle has being involved with various infrastructure and support related initiatives such as development of model farms, setup of milk chiller and import of Australian cow to boost milk production .nestle is also working towards setting up mega dairy farms to exemplify best farm practices and ways to boost mike production

.
Brands of Nestle

▪ Kit Kat
▪ Nescafe
▪ Nestle Milo
▪ Maggi
▪ Nestle water
▪ Nido
▪ Nestle milk pack
▪ Nestle cerelac
▪ Friskies
▪ Nestle yogurt
▪ Nestle pudina raita
▪ Nestle zeera raita
▪ Nestle flavors cream
▪ Nestle rice
▪ Nestle frost
▪ Polo
▪ Breakfast cereals
▪ Lactogen
▪ Milkpack desi ghee
▪ Milkpack uht cream

Board Of Directors

1. Syed yawar Ali Chairman
2. Roland Decorvet M.D.
3. Fritz van dink Director
4. Roger steller Director
5. A. cantacuzene Director
6. Syed babar Ali Director
7. Syed Hyder Ali Director

Audit committee

Syed hyder...
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