Marketing Plan of Music Concert in Shanghai
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Introduction ------------------------------------------------------------------------------------- 2
Explanation of financial planning ---------------------------------------------------------- 3
Explanation of marketing planning -------------------------------------------------------- 5
Analysis of operations and logistics --------------------------------------------------------- 7
Conclusion -------------------------------------------------------------------------------------- 8
List of References ----------------------------------------------------------------------------- 9
Appendices ------------------------------------------------------------------------------------ 10
Detailed budget
Sponsorship plan
Marketing plan
Visual Statements (poster and logo) ------------------------------------------------------ 17
Introduction * Descriptions of event and aims.
World Exhibition which can be shortened as World Expo is a kind of international business activities with a long history and numerous considerable influences (Expo 2010 Shanghai China, 2008). In 2010, the forty-first world expo has been successfully opened in Shanghai from the beginning of the May to the end of October; and the aim of Shanghai Expo is universally acknowledged as “better city better life”. “Colorful Concert” will be held during the period from October first to October seventh in 2010 at Shanghai Grand Theatre. The aim of the concert is “colorful music colorful life” because people are increasingly busy at working in the modern society while ignoring proper rests. Furthermore, reminding people the importance of our mental health is also one of our objectives. What is more, it is beneficial for citizens whom from different regions to contact and enjoy various music. As a result, we hope to help citizens to release their body and ease their mind through a large music show. Evidently, the relationship between Colorful Concert and 2010 Expo is that both
Introduction ------------------------------------------------------------------------------------- 2
Explanation of financial planning ---------------------------------------------------------- 3
Explanation of marketing planning -------------------------------------------------------- 5
Analysis of operations and logistics --------------------------------------------------------- 7
Conclusion -------------------------------------------------------------------------------------- 8
List of References ----------------------------------------------------------------------------- 9
Appendices ------------------------------------------------------------------------------------ 10
Detailed budget
Sponsorship plan
Marketing plan
Visual Statements (poster and logo) ------------------------------------------------------ 17
Introduction * Descriptions of event and aims.
World Exhibition which can be shortened as World Expo is a kind of international business activities with a long history and numerous considerable influences (Expo 2010 Shanghai China, 2008). In 2010, the forty-first world expo has been successfully opened in Shanghai from the beginning of the May to the end of October; and the aim of Shanghai Expo is universally acknowledged as “better city better life”. “Colorful Concert” will be held during the period from October first to October seventh in 2010 at Shanghai Grand Theatre. The aim of the concert is “colorful music colorful life” because people are increasingly busy at working in the modern society while ignoring proper rests. Furthermore, reminding people the importance of our mental health is also one of our objectives. What is more, it is beneficial for citizens whom from different regions to contact and enjoy various music. As a result, we hope to help citizens to release their body and ease their mind through a large music show. Evidently, the relationship between Colorful Concert and 2010 Expo is that both
References: Top Achievement (n, d) Creating S.M.A.R.T. Goals [Online] Available at: http://www.topachievement.com/smart.html [28th May 2010] Shone, A, and Parry, A, (2004) Successful Event Management A Practical Handbook