Marketing Plan of Ffm

Only available on StudyMode
  • Topic: Marketing, Tuna, Maldives
  • Pages : 22 (4783 words )
  • Download(s) : 137
  • Published : March 22, 2013
Open Document
Text Preview
BTEC EDEXCEL HND DIPLOM IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) OFFERD BY INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY

MARKETING PLAN

UNIT 4: MARKETING PRINCIPLES

ADHUHAM RASHEED BM 41 CITY CAMPUS

SUBMITED TO: MS. INOKA GUNARATHNE

DATE OF SUBMISSION

MARKETING PRINCIPLES
Acknowledgement

INDIVIDUAL

It is an honor to thank Mr. Mohamed Waheed [Managing Director of Felivaru Fisheries Company], who’s encouragement, guidance and support from the initial to the final level enabled to develop an understanding of the current situation about the company and market.

Adhuham Rasheed

BM/C/41/22

Page I

MARKETING PRINCIPLES
Executive Summary

INDIVIDUAL

Felivaru Fisheries Company (FFC), a fish exporting company located in Maldives, has been in business for 39 years exporting canned tuna for all over the world. During the time the company has built strong image in both international market and domestic market. However recently the company has been separated from the mother company (MIFCO) and established as a new company. With this change the company has diversified its production line by introducing fast food items. For the upcoming 40th Anniversary Felivaru is planning to launch a new product to domestic market. “Felivaru Lobster Bisque” which is a soup of French origin as the original founders of the company was French. The soup has been modified to the taste of Maldives by replacing the whine with a new secret formula found by Felivaru researchers. Felivaru believes that this new product would increase the market share of the company and would be a “HIT” in domestic market.

BM/C/41/22

Page II

MARKETING PRINCIPLES
1
2

Contents

INDIVIDUAL

Introduction ........................................................................................................................................... 1 2.1 2.2 Vision ............................................................................................................................................ 1 Mission .......................................................................................................................................... 1 Product .......................................................................................................................................... 1 Price .............................................................................................................................................. 3 Canned fish ........................................................................................................................... 3 Ras Ainu................................................................................................................................ 4 Fertilizers .............................................................................................................................. 5 Place .............................................................................................................................................. 5 Promotion...................................................................................................................................... 7

3

Current market position of Felivaru ...................................................................................................... 1 3.1 3.2

3.2.1 3.2.2 3.2.3 3.3 3.4 4 5

Market overview ................................................................................................................................... 7 SWOT ................................................................................................................................................... 7 5.1 5.2 5.3 5.4 5.5 Strength ......................................................................................................................................... 7 Weakness...
tracking img