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Marketing Plan of Bata

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Marketing Plan of Bata

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  • April 2011
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Fluent speakers of English (whether it is their first language, or a language that they speak very well) often assume that if they can speak English competently then they can write competently in English too. However, these are two very different skills. As children we acquire our native language through speaking and listening - skills that are learned naturally without being taught. Writing and reading are not acquired in the same way – they have to be specifically taught and only then are they learned. Some people, in fact, never learn to read and, consequently, never learn to write either. Once we have learnt to read fluently, we can read almost anything that is not too technical in terms of our own skills. In other words, we can, for example, read anything in a newspaper but we might find it difficult to understand an economics research paper (unless we are economists) because of the technical language. In contrast, many people find that writing remains a challenge throughout their lives. Many of us are faced with many different writing challenges throughout our lives as our priorities and our careers change, and we take on more challenges. One of these, of course, is the challenge many under-graduates face when they are asked to write academic essays, but others include the need to write a good CV, to write reports as part of our job, or the need to take minutes in a meeting. What other differences are there between the skills of writing and speaking? One of the main differences is that when we are speaking we regularly produce grammatically incorrect expressions whereas when we are writing we are normally expected to write grammatically, and not only that, we are expected to spell the words correctly too! If you listen carefully to an average speaker you will notice a number of mistakes and hesitations. A speaker may start a sentence and then stop half way through and change direction; a speaker may pepper his/her speech with hesitation sounds (umm…; er…)...

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