Marketing Plan of Banglalink

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A Term paper
On
Marketing Plan of Banglalink

A case study of An Orascom Telecom Company
(Banglalink™)

Submitted to:
Rahma Akhter
Lecturer
Faculty of School of business
University of Information Technology & Sciences

Group profile:
Group Name: Quarry
Group Members:
Rezaul Karim Chowdhury ID: 08410012
Sharmin Zaman ID: 08410023
Utpal Sharker ID: 07510042 Towhiduzzaman ID: 07410058
Md. Sirajul Islam ID: 08510128 S.M Imran Hossain ID: 08410018

University of Information Technology & Sciences
(UITS)
Letter of Transmitted:

09 December 2010

To
Rahma Akhter
Lecturer
Faculty
School of Business
University of Information Technology & Sciences

Subject: Submission of Term Paper on “Marketing plan” (MKT 241)

Dear Sir

In the following pages, we have presented the fall 2010 MKT 241 project, which you have authorized us to prepare and submit by 10 December 2010 as MKT 241 course requirement.

This particular report has given us the opportunity to get hands on experience regarding different entry modes of mobile sectors. We are tremendously thankful to you for giving us the opportunity to learn the practical skills during the course.

We have enjoyed preparing the research paper though it was challenging to finish within the give time. In preparing this research paper, we have tried our level best to include all the relevant information.

Sincerely,

Rezaul Karim Chowdhury Sharmin Zaman Utpal Sarker ID: 08410012 ID: 08410023 ID: 07510042

Towhiduzzaman Md. Sirajul Islam S.M Imran Hossain ID: 07410058 ID: 08510128 ID: 08410018

Department of School of Business
University of Information Technology & Sciences

Acknowledgement:

We have prepared our group project on: “Marketing plan of Banglalink” It was really a nice experience for us to do the project on above topic. While preparing the project lots of people helped us on various occasions. Among these people our classmates, course instructor, teaching assisrant are mentionable. In this regard, we would like to give our special thanks to our course instructor Rahma Akhter, Lecturer, School of Business, University of Information Technology & Sciences. We are also grateful to our friend and the people who helped us a lot in doing this project. Special thanks, gratefully and lovingly offerd to our parents, for their overall steadfast and loyal support during the preparation of this project. Finally, our gratitude along with thanks goes to The Almighty for keeping everything on right track. We want to talk about our limitations that we had to accept during the completion of this project. However, we believe that we have tried our best to make this project more reliable and acceptable.

Sincerely,

Rezaul Karim Chowdhury ID: 08410012
Sharmin Zaman ID: 08410023
Utpal Sharker ID: 07510042
Towhiduzzaman ID: 07410058
Md. Sirajul Islam ID: 08510128
S.M Imran Hossain ID: 08410018

Department of School of Business
University of Information Technology & Sciences

Executive Summary:

This research intends to explore the public relation and communication department under marketing department of Banglalink™. It is an exploratory research which gives an over all idea about the activities of the department, in addition this research will find out what the different types (working class, student, housewives, employees) think about the PR activities of...
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