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Marketing Plan of Asian Paints Royale Emulsion

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Marketing Plan of Asian Paints Royale Emulsion
COURSE: MARKETING PLANNING

EVALUATION OF MARKETING PLAN OF ASIAN PAINTS
Product: Asian Paints Royale Emulsion

Prepared by: Abhishek Jain 10P122 10P134

Under the Guidance of Dr. Avinash Kapoor

Debjit Ghosh

Deepika Mangla 10P136 Kandarp Suchak 10P144 Kartik Luthra 10P147 Naveen Kr. Jindal 10P153

2

CONTENTS OF THE REPORT
1. Acknowledgement…………………………………………………………………… ………………………….3
2. Objective…………………………………………………………………………………

………………………..…4 PAINT INDUSTRY IN INDIA................................................................................8 KEY FEATURES...............................................................................................11 MARKET SHARE..............................................................................................13 WHY THE PRODUCT?......................................................................................14 SWOT Matrix for Asian Paints.........................................................................16 SWOT MATRIX FOR ASIAN PAINTS ROYALE EMULSION..................................18 TARGET MARKET AND CONSUMER SEGMENTATION FOR ASIAN PAINTS........23 MARKET RESEARCH THROUGH SAMPLE SURVEY...........................................24 STUDY AND ANALYSIS OF CONSUMER BEHAVIOR..........................................25 OTHER ANALYSIS...........................................................................................31 LIMITATIONS OF THE SURVEY........................................................................36 FUTURE SCOPE..............................................................................................36 MARKET SHARE OF ASIAN PAINTS IN THE LUXURY SEGMENT........................37 CUSTOMER SEGMENTATION..........................................................................38 CHARACTERISTICS AND MAJOR FACTORS......................................................39 CUSTOMER ANALYSIS....................................................................................39 MARKET


Bibliography: • • • • • • • • http://www.entrepreneur.com/tradejournals/article/206850849_2.html http://fairsnexhibition.blog.co.in/2010/04/20/indian-paint-industrygrowing-at-fast-pace http://industrytracker.wordpress.com/2010/05/14/indianhttp://www.asianpaints.com http://en.wikipedia.org/wiki/Asian_Paints http://www.scribd.com/doc/6655788/ASIAN-Paints-Distrbn http://www.asianpaints.com/pdf/product_pis/Royale_Emulsion.pdf http://www.google.co.in/#hl=en&q=Research+Desk+of+Asit+C+Meht a+Investment+Interrmediates+Ltd. +asian+paints&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=9d022f21e4f783 64 • http://www.business-standard.com/india/news/39th-intl-filmfestivalindia-begins-tomorrow/06/01/49909/leisure • • paint-industry-colourful-times http://www.scribd.com/doc/18230749/Asian-Paints http://www.scribd.com/doc/19096901/Customer-Preferances-AsianPaints- 58 15. APPENDIX Survey: https://spreadsheets.google.com/viewform? formkey=dGtycFVnM1hlcmI5aDFiRU5yZGZsUFE6MQ Results:
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