Marketing Plan High School Level Deca
I. Executive Summary
Client Background
Dominos Pizza located in Elk River has been open for over 24 years. It started in its first location at Dodge Avenue, and moved in 2010 to the current location on Carson Court. The Elk River location is the only location out of all 8,000 stores with 20/20 store image. Domino’s Pizza is open every day of the year including holidays.
Objectives
The three main objectives have been set to be achieved through the twelve week promotion plan. The objectives are as follows:
• to increase the amount of items purchased by young adults.
• to increase sales of stuffed cheesy bread and parmesan bites.
• to make Dominos name stand out from competitors.
Event Schedule
The twelve week ad campaign includes the following promotions.
▪ Facebook posting and updates occurring every Monday and Friday.
▪ Pandora will have advertisements the last five days of each month.
▪ Advertising at ERX during each main event for these three months.
▪ Sherburne County Fair and Parade held in July.
▪ Mail will be sent out, customers will receive special offers and deals by Wednesday of every week.
Budget and Benefits
|Advertisement |Cost Per Advertisement |Quantity |Total |
|Type | | |Cost |
|Mail |0.75 everything included |2666 |$2000.00 |
|Facebook Page |Free to create page |1 |$0.00 |
|Elk River Extreme Motor Park |$21 to create banner |3 |$63.00 |
|(ERX) |$200.00 per day for medium size |3 |$600.00
Client Background
Dominos Pizza located in Elk River has been open for over 24 years. It started in its first location at Dodge Avenue, and moved in 2010 to the current location on Carson Court. The Elk River location is the only location out of all 8,000 stores with 20/20 store image. Domino’s Pizza is open every day of the year including holidays.
Objectives
The three main objectives have been set to be achieved through the twelve week promotion plan. The objectives are as follows:
• to increase the amount of items purchased by young adults.
• to increase sales of stuffed cheesy bread and parmesan bites.
• to make Dominos name stand out from competitors.
Event Schedule
The twelve week ad campaign includes the following promotions.
▪ Facebook posting and updates occurring every Monday and Friday.
▪ Pandora will have advertisements the last five days of each month.
▪ Advertising at ERX during each main event for these three months.
▪ Sherburne County Fair and Parade held in July.
▪ Mail will be sent out, customers will receive special offers and deals by Wednesday of every week.
Budget and Benefits
|Advertisement |Cost Per Advertisement |Quantity |Total |
|Type | | |Cost |
|Mail |0.75 everything included |2666 |$2000.00 |
|Facebook Page |Free to create page |1 |$0.00 |
|Elk River Extreme Motor Park |$21 to create banner |3 |$63.00 |
|(ERX) |$200.00 per day for medium size |3 |$600.00
Bibliography: http://www.inkwizards.com/ http://www.vistaprint.com/custom-banners.aspx?mk=vinyl+%2bbanners&ad=b&GP=12%2f12%2f2011+11%3a28%3a02+AM&GPS=2280462148&GNF=1&GPLSID=9382486273 http://dominos.com/ http://www.sherburnecountyfair.org/ http://www.erxmotorpark.com/calendar.html http://lifestyle.iloveindia.com/lounge/history-of-dominos-pizza-1915.html