Marketing Plan for a Consultancy Firm

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| |28/03/2011 | | | |

|[Marketing plan] | |ENTRESOL CONSULTANCY FIRM, LLP |

Marketing Plan

Entresol consultancy firm provides a whole range of business services to all sort of business at a single platform depending on their particular business needs. Initially we will be operating in Islamabad and Rawalpindi.

Start-up services include business plan preparation, marketing plan preparation, and financing search and procurement. Ongoing services include business plan updates, marketing plan updates, search and procurement of additional rounds of financing, management development, IT consulting services, e-commerce consulting services, operational advising, and human resources advising. Entresol is flexible, working with its clients in the fashion preferred by the client, be it on-site, remotely, or a combination of both. Entresol typically works on a project in a team fashion to assist the client in all areas of the business simultaneously. This allows for all parties to be involved in sync in terms of understanding the interconnections of all functional areas of the business Market Segmentation

Potential market of the firm has been divided into following market segments

Start-Ups

Start-up companies often are in need of expert advice and planning in initiating a successful start-up. It is believed that a majority of start-ups actually seek out consulting assistance. Those that do typically are searching for a comprehensive area of services. 1-3 Year Old Companies

Young companies, between 1 and 3 years old are less likely to be searching for expert business consulting services. Typically, they have already secured financing and have developed a satisfactory level of security. However, these businesses are still in the beginnings of their overall cycle and in most cases need the broad expertise of a team of expert consultants.

3+ Year Old Companies
Young companies, between 1 and 3 years old are less likely to be searching for expert business consulting services. Typically, they have already secured financing and have developed a satisfactory level of security. However, these businesses are still in the beginnings of their overall cycle and in most cases need the broad expertise of a team of expert consultants

Target Market Segment Strategy
Start-up companies are the target market of this firm. Entresol intends to stay on the pulse of new business activity within the local area. Additionally, business contacts, referrals from among the group, and Internet marketing efforts will be made in pursuit of new clients. Market needs

Start-up company owners often lack the broad range of knowledge and expertise required to launch a new business. There is a serious need in the marketplace, and certainly a significant demand for, these types of start-up consulting services. Service Business Analysis

The business consulting industry is very fragmented. Several large multi-national companies dominate the industry while many smaller (and often more specialized) firms occupy their market niches. Major management consulting companies have established their dominant position by providing services to the leading companies in various industries. Consulting practices of the major accounting firms have established worldwide presence and sell their packaged services to companies of different sizes and industries. At the same time, numerous firms and individual business consultants prosper in the market niches that bigger players consider unprofitable to enter.

Competition and Buying Patterns
Competitors in the forefront of the marketplace typically offer...
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